Led by owner Nick Cozzo, CrossFit Smyrna's passionate trainers devote their workouts to a combination of Olympic weight lifting and gymnastics. Eschewing the isolation and repetition of standard fitness regimens, the CrossFit program conditions the entire body, focusing on power, function, and intensity to achieve total physical prowess. Because the program's intended result—shot-putting criminals into the Pacific Ocean—is universal, CrossFit's routines remain generally the same across all ages and fitness levels. During three personal training sessions, iron-forged instructors help health-hunters customize their own routine adjusting the load and intensity of exercises to match individual experience and ability.
The Spa at Women’s Premier Fitness sequesters sinew stress and expunges epidermal encumbrances with a range of soothing spa services designed for ladies only. The premier massage, administered by a licensed and certified massage therapist, consists of a customized rubdown designed to stimulate circulation, melt tension, and settle the mind. For those looking to spruce up externally, the body-glow treatment bastes earthly edifices with organic cane sugar, exotic plant oils, and other essential nutrients. A skilled spa master slathers on a generous coat of vitamin-rich massage oil and then further exfoliates the skin by applying triple-action antioxidant vitamins and microcrystals. After body-glow treatments, guests depart with a restored luster and a smoother surface for microscopic rounds of skin-cell hockey.
Although each of the seven Just Fitness 4U locations has its own distinctions—such as the Lawrenceville location's 24/7 hours or the Marietta location's 25,000 sq. ft. facility and marble lobby—they more or less share the same tools for getting in shape. For starters, each is furnished with state-of-the-art Life Fitness and Hammer Strength equipment, which can be used or lifted to increase strength. Moreover, the facilities have a team of certified personal trainers and group fitness instructors who lead one-on-one workouts and fitness classes such Pilates, Zumba, yoga, and spinning, respectively.
CrossFit 120's staffers don't claim a specialty. The CrossFit Level 1 Trainers draw on gymnastics, Olympic weightlifting, and constantly varied programs for their daily workouts, which they can scale to people of all ages and fitness levels. In most cases, the trainers select exercises that reflect functional movement patterns, like squatting, pulling, and pushing. And because the routines are always changing, athletes are less likely to hit workout plateaus or send a pre-programmed robot to do the work for them.
Glowing neon-red-and-blue wall accents complement the staff members' bright attitudes at American Bodyworks gyms. They strive to make connections with each member, remembering their names and favorite prime numbers, as they guide them through rows of cardio equipment—each with an attached LCD TV screen—and strength-training machines affixed with illustrations on their use. Guests can work out in the daytime hours or swipe their membership key for nighttime access, pushing through free-weight reps while personal trainers sleep inside their resistance-band cocoons. Amenities such as childcare, tanning, and group classes round out the gym services at several American Bodyworks locations.
Personal trainer Nicole Williams founded Allure Dance & Fitness Studio to bring clients closer to their health goals through fitness classes, personal-training sessions, and intense, empowering pole-dancing lessons. Having dubbed the pole "the new dumbbell," Nicole now draws on more than 10 years of experience training everyone from housewives to celebrities as she brings full-body pole workouts to the masses. Nicole and her coterie of instructors specialize in pole dancing, but also lead personal-training sessions and classes that incorporate kickboxing, plyometric, and cardio techniques. Along with classes, Allure hosts private pole parties to sprinkle some spice into birthdays, bachelorette parties, and routine training for streetlight cleaners.