Apparel in Soddy-Daisy

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When they were just little girls, Marian and Laura Jones cooked up the dream of working together once they were old enough. Years later, after both had undergone classical training in metallurgy and jewelry making, the dream became a reality. Today, the duo draws inspiration from organic textures such as the surface of seeds and the shape of raw stones as they sculpt wax, batter metal, and cast objects in bronze to create custom necklaces and earrings. In just four years, their designs have made a splash, leading to collaborations at Chicago Fashion Week and a LA Oscar gift-bag giveaway.

Their collections center on specific themes, such as with earrings and bangles that echo the texture of banana leaves. They also shape pendants whose sterling-silver and semiprecious-stone arrangements evoke antique architecture or New York windows that haven’t yet been cracked by Santa.

Marian and Laura also share their passion for and understanding of the process of jewelry making through classes. During in-studio workshops, they delve into the skills needed for beading, basic metalsmithing, and casting. Their pupils form shapes imitating organic materials such as leaf pendants or strawberry-smoothie bracelets.

100 Cherokee Boulevard
Chattanooga,
TN
US

Boutique Couture sheaths brides and beauties of all types in designer gowns and special-occasion couture. Its designer gallery outfits elegant ladies, fashion-forward teens, and fashion-forward pod-person imposters in prom dresses ($240–$500), cocktail dresses ($230–$500), and evening gowns ($300–$550). Party-goers can complement dresses, jean skirts, or tuxedo capris with accessories ($30–$200) including décolletage-decorating necklaces, elegant earrings, and headpieces. For option-two opters, to-be brides and incredibly overdressed blind daters can peruse bridal gowns ($800–$2,000) from Allure, Jasmin Couture, and Nicole Miller, while their bridesmaids and maternal figures try on bridesmaid dresses ($135–$280) and mother-of-the-bride frocks ($190–$600).

1269 Market St
Chattanooga,
TN
US

The Songer family started n2shoes with the guiding philosophy that shoes should be affordable, fashionable, and comfortable. Their vision resulted in store shelves bursting with stylish but wearable designs from brands including Naturalizer, Minnetonka, and Teva. These shoes slip onto the feet of everyone from children taking their first unsteady steps to adults sure-footing their way over hot coals. In addition to prioritizing comfort, the Songers gravitate toward brands with a philanthropic business model—such as TOMS—to help improve people's lives abroad as they better customers' shoe racks at home.

113 Frazier Ave
Chattanooga,
TN
US

True allegiance to a sports team can’t be expressed with cheers alone. Devotees of Auburn and the University of Alabama’s sports programs can take their fandom to the next level at Sportsmania, with locations on the first floor of Parkway Place Mall and in the Carl T. Jones Target Shopping Center near Pier 1 Imports. The shop outfits visitors with a comprehensive array of team paraphernalia, including hats, goalie masks, magnets, flags, and even checkerboards and saltshakers. Daniel Moore prints and other pieces of home décor, meanwhile, help households demonstrate a passion for sports without having to hire a football player to sit on the mantel.

2750 Carl T Jones Dr
Huntsville,
AL
US

Though it specializes in watersports supplies, Leaf in Creek offers a wide selection of adventure gear and apparel for men and women fond of the great outdoors. You can peruse clothing from brands such as Kavu, Aftco, and Guy Harvey, as well as stylish sunglasses from Spy and Costa Del Mar. Equipment such as Jackson fishing and exploration kayaks outfits customers for excursions on the water, and a stock of GoPro cameras and harnesses helps them document their picnics with Smokey the Bear.

5832 U.S. 431
Brownsboro,
AL
US

Run by a team of avid water-sport enthusiasts, Jaws Swim Shop outfits the aquatically-inclined in wave-ready gear from head to fin. Catering to underwater speed racers and chronic dogpaddlers alike, the shop stocks professional pool gear, including swimsuits ($29+ for women's suits and $20+ for men's) from top brands such as Arena, Speedo, Dolfin, and TYR, as well as Nike drag duds ($44) for those looking to test the finesse of their human fins. Accessorize waterlogged wear with a slew of seafaring extras, including backpacks ($60), Hydro Trainer shoes ($49.99), and TYR swim fins ($29), the perfect gift for feet-regretting former mermaids. Jaws Swim Shop also clenches the necessary duds for snorklers, water aerobics exercisers, and babies dipping in diaper-weary wading pools.

9216 Kingston Pike
Knoxville,
TN
US