Faith Escudero didn’t just wake up one day and decide to become a life coach. She spent years studying mental health, behavior analysis, and education, in the process acquiring licensing as a counselor, school psychologist, and special-education teacher. Today these experiences translate into Faith's leading-edge approach to life coaching, which involves building awareness of the scientific principles that individuals use during each moment to create their perspective—whether it's happiness or stress. Her anger- and stress-reduction classes, for instance, make it clear how to live with a calm, clear mind as coworkers take credit for your work or the Nobel Committee spells your name wrong. While a majority of Faith's seminars are held in her office in Haverhill, she also travels to her client’s location, as when she leads “workplace wellness classes.”
Weichert, Realtors - Metropolitan Boston Real Estate connects buyers with homes and apartments across Boston—and they conduct their initial property searches free of charge. Their network is expansive, reaching neighborhoods from Back Bay and the South End to the Leather District, where all the houses have leather curtains. For aspiring real-estate agents, the company also runs a school, Metropolitan School of Real Estate, whose 40-hour courses prep students for the licensing exam.
Husband-and-wife team Felix and Sara inadvertently started a love affair with photography when they began taking pictures of their children every day to share with family members scattered across the globe. Over the years, this personal project has amassed more than 12,000 images and served as the impetus to found Felix Rust Photographers.
Felix and Sara describe their style as "quirky and un-posed," an aesthetic they create using unusual vantage points and washed-out colors. Flipping through the couple’s portfolio, viewers are treated to heartwarming portraits, including a kissing couple captured in the reflective puddles of a red-brick street. Additionally, Felix and Sara collaborate on boudoir images; Felix snaps shots while Sara draws on her experience as a former model to suggest poses, backgrounds, and clothing options.
For more than five decades, the friendly staffers at Ross Cleaners have emancipated stains from the shackles of linens through speedy dry-cleaning and laundering services. Well-dressed sloppy-joe jugglers can treat their double-breasted seersuckers to a delicate dry cleansing ($13), while magnetized white gowns can learn to repel heavy-metal muds during their own detailed scouring ($12.25). Clients can also bring dastardly dirt to justice with wash-dry-fold services that clean multiple items at once before organizing them for easy stuffing in card catalogs ($1.80 per pound).
Ali Mohammad and Nadeem Mazen never got the memo that it was dangerous to play with lasers; they’re willing to carve intricate graphics into almost anything, including the 215 loaves of bread it took to animate the autumnal music video for OK Go’s “Last Leaf.” Now, from their shop—whose sign warns passersby that “it’s the future in here”—they etch equally creative messages and images into the gadgets and gewgaws of their clientele. Laptops, iPhones, and other electronics take on customization, as well as items stocked by the shop itself, from metal business cards to pint glasses and hardwood planks awaiting to become personalized kindling. The showcase demonstrates their expertise with pictures of previous projects, such as a guitar body carved with an elaborate swan and a kitchen knife inscribed with an ominous message.
Hypnotherapy runs in Rebekah DeMartino's family. She spent her childhood watching her grandfather guide clients to well-being through hypnotherapy—a task to which he devoted 35 years of his life. Today, the certified hypnotherapist honors her grandfather at her hypnotherapy practice, Able Success Hypnosis. Through self-improvement and recreational hypnotherapy, she decimates barriers that keep her clients from wellness. Self-improvement hypnosis can preempt the subconscious precursors to poor behaviors, such as smoking or overeating, or simply ease anxiety. Recreational hypnosis, on the other hand, exists solely for fun, allowing clients to relive memories, unearth the secrets of past lives, or reflect on a deeper level.