Cofounders Jill Tomich and Peter Lavelle had both been active in the fitness world before they opened Ultimate Bootcamp in 2004. Jill threw her energies into boxing, ballet, yoga, and blogging for a wedding diet-and-fitness website, and Peter, a native Irishman, was a triathlete. In all his pursuits, Peter adhered to the motto "We're not here for a long time?we're here for a good time."
This credo infuses all of the boot-camp programs. Campers from all across the fitness spectrum find accommodation as the workouts meet them close to home. Trainers never push too far, but always challenge. An energetic mix of outdoor-resistance and interval training layers patrons in svelte muscle, builds strength, and burns calories to promote weight loss more effectively than a rice cake's PR agent. Far from the stereotypical idea of a boot camp, encouragement and support roll in from instructors who foster cooperation and camaraderie between fellow boot campers.
Cofounders Robert Sidoti and Adam O'Neill set out to create a studio tailored to men seeking a workout to improve their stamina and muscle tone while relieving stress, effectively delivering a "much more palatable introduction to yoga at a much more familiar level," as Adam told the Boston Globe. With gentle and vigorously paced classes available, instructors lead students through 60 or 75 heart-pumping minutes of traditional yoga poses, incorporating cardio work and muscle-toning exercises throughout the class to ensure a workout for the entire body, exactly like a game of water polo in wet cement. In addition to helping students to stretch and strengthen their limbs, instructors teach them how to focus their thoughts inward, emphasizing balance between the mind and body, an effort Robert and Adam also take to Broga retreats for fathers and sons or corporate teams.
The talented toothsmiths at West Somerville Dental Associates tenderly restore teeth to their natural luminescence. Opt for the in-office teeth whitening and your mandible mollusks will emerge brighter than the most intelligent walrus. Teeth are cleaned and examined prior to the in-office treatment, and custom-made take-home whitening trays provide the goods needed to maintain a pearly sheen. Alternately, the comprehensive cleaning package whisks teeth through a tingly tour of digital x-ray terrain, cleaning and polishing oral meadows with rivers of fluoride rinse. Teeth will receive an exam to assess oral health, followed by an oral exam to assess the teeth's knowledge of the underlying causes of the Bolshevik Revolution. They'll also receive a goody bag of tooth-tending treats.
Climbers of all ages and skill levels scamper across roughly 22,000 square feet of climbable space inside Brooklyn Boulders's rock-climbing gym. A dedicated route-setting staff organizes color-coded problems on craggy, angled top-rope walls as well as bouldering walls that reach up to 15 feet. To help visitors master these walls, seasoned instructors train them in three basic types of climbing: bouldering, top-rope climbing, or lead climbing. They teach these skills through classes such as the peak-performance program, which combines seven classes in lead climbing, bouldering, and cross-training to accelerate students' learning. To ease stressed muscles and promote calm reflection, staffers also lead all-ages yoga lessons and monthly yoga workshops.
Brooklyn Boulders also injects creativity into its special events, which encourage visitors to climb in costume around Halloween and take part in competitions during which they pretend the floor has turned to lava. Staffers also invite local graffiti artists to display their murals inside, work to preserve regional climbing areas by partnering with Access Fund, and coordinate programs through its BKB Foundation?a nonprofit that provides greater access to rock climbing for kids and adults.
Years before Dan and Maria founded DBC City Bike design, the duo resolved to reduce their dependence on gasoline. This resolution led the couple to Europe, where they hopped aboard Dutch bicycles that redefined how they thought about comfort on two-wheeled mounts. When Dan and Maria returned stateside, they began importing and selling these revolutionary rides through their new store, The Dutch Bicycle Company (The DBC). However, the hills, long-distance commutes, and stairs that define many American cities revealed many inconveniences in the unmodified Dutch model, so DBC added City Bike design to its name and they began building their custom Swifts, calibrated to handle the rigors of urban, bike-riding lifestyles. Today, the founding couple and their design staff build these bikes to order, modify existing rides, and provide tune-ups that, like prison-gang relay races, keep chains moving smoothly and swiftly.
Since its 1965 founding in Venice Beach, California, Gold's Gym has dotted the globe with more than 600 locations where professional athletes and exercise newbies gather under the umbrella of personal strength. Nearly 3.5 million Gold's Gym members chart and aim for their fitness peaks, perspiring beneath the gaze of certified personal trainers or pedaling beside peers at cycling sessions. In a diverse lineup of group classes, patrons strengthen cores with Pilates, finger-paint pictures of ninjas in martial arts, and amp up heart rates along to the pulsating soundtracks of Les Mills routines. Many Gold's Gym locations stockpile futuristic amenities, such as cardio machines with individual iPod docks and televisions that help keep patrons motivated.