Shave in Sonoma

Select Local Merchants

The stylist team at the award-winning Elle Lui Salon steers scissors, brandishes brushes, and commands color to glamorize hair and retore health. After a consultation, clients are led to plush leather recliners for an invigorating shampoo and revitalizing Kérastase Ritual mask conditioning treatment, which is customized to suit individual hair and scalp needs (a $40+ value). Back in the stylist's chair in front of a large wrought-iron-framed mirror, one of Elle Lui's accomplished stylists carefully crops hair to erase all effects of wearing a bucket hat for an entire year (a $50+ value). Owners of newly frizzless follicles receive a 20% discount on the salon's Kérastase products, which can help keep hair softer than an ambrosia-salad sandwich on a cloud bun.

205 5th St
Santa Rosa,
CA
US

The Santa Rosa Barber Shop’s owner, Eric Gardea, meticulously trims crew cuts, lathers cheekbones, and flattens tops in a no-nonsense style. Seated near a black-and-white photograph of the 1960s Rat Pack, patrons look on as their foreheads are flattered by one of Eric's classic haircuts or their cheeks freed of stubble by an old-fashioned straight-razor shave, which brings out the clean-shaven, chiseled jaw lines frequently admired on statues of Roman senators. The barbershop stays open from 9 a.m. to 5 p.m. Tuesday–Friday, and from 9 a.m. to 3 p.m. on Saturdays.

825 Santa Rosa Ave
Santa Rosa,
CA
US

With more than 386 locations dotting North America, JCPenney Optical's ubiquity is matched only by its extensive selection of contact lenses and designer frames that includes brands such as Armani Exchange, Liz Claiborne, and Nicole Miller. Despite this wide reach, all lenses are cut at the same optical laboratory, ensuring a consistency of quality and a pretty good idea of where to look if your glasses run away from home. Each location has an independent state-licensed doctor of optometry, who can perform vision exams and help clients determine which type of vision correction will work best.

800 Coddingtown Ctr
Santa Rosa,
CA
US

Most Popular Service: Relaxer and silky press and curl

Brands Used: KeraCare and Biolage

Reservations/Appointments: Required

Good for Kids: Yes

Established: 1987

Staff Size: 1 person

Parking: Parking lot

Handicap Accessible: Yes

3573 San Pablo Dam Rd
El Sobrante,
CA
US

Karen Behnke was already an established presence in the national wellness scene when her attention turned to healthful beauty products. Her newfound interest was triggered by her first pregnancy, which was wreaking havoc with her skin. But the more research she did, the more dismayed she became: even though skin absorbs most of what is applied to it, most skincare products on the market are chock-full of unnatural, multisyllabic ingredients?some of which don't even work as advertised.

Behnke decided to take matters into her own hands and create what she couldn't find in stores. Most beauty products are water and petroleum-based, but Juice Beauty builds on an antioxidant and vitamin-rich foundation of organic juices. Besides skincare products such as the top-selling Green Apple Peel and hydrating cleansing milk derived from grape-seed and sunflower oils, Juice Beauty mixes up radiant makeup collections and potent hair products.

711 Grand Ave
San Rafael,
CA
US

The year was 1999, and master barber Joe Grondin was nostalgic for a bygone institution. The barbershops of old were more than a place for a man to get his hair cut: they were a place to relax, share a conversation, and sneak a bite of the peppermint-flavored pole out front. But men's grooming establishments seemed to be a thing of the past?until Grondin founded his first Roosters in Lapeer, Michigan. The new-old trend caught on, and today, the throwback barbershops can be found coast-to-coast. Men can stop by for timeless services, from haircuts to full shaves to golf advice.

5800 Northgate Mall
San Rafael,
CA
US