Vision in Sonoma

Select Local Merchants

Launched more than three decades ago, Site for Sore Eyes now operates in more than 35 showrooms throughout the Bay Area. Staffers at every location share their dedication when pairing customers with head-turning eyewear and contacts. The company offers a $25 warranty that secures all of its products, replacing broken frames for free and furnishing half-price replacements for glasses that are lost, stolen, or transformed into an acorn squash. In case eyes require prescription tweaks, each shop sits next door to California-licensed Sterling VisionCare doctors of optometry.

1333 Napa Town Ctr.
Napa,
CA
US

Boardgarden stocks its shelves with equipment and apparel for those looking to board both snow and cement in effortless style. Skateboarders and empty-pool activists alike can dress the part thanks to a righteous reserve of name-brand tees from Nike, Adidas, Vans, and Nor Cal ($20+). Ensembles feel complete when branded belts and wallets ($15–$32), Skull Candy headphones ($20+), and board decals ($1–$10) allow skaters to show off their individual style without handing out prom photos to passersby. When in-store, perusal takes place beneath a rainbow canopy of retired, grip-tape-swathed skateboards donated by the shop's loyal customer base and the local community of talon-filing phoenixes.

2740 Jefferson St
Napa,
CA
US

Certified by the American Board of Opticianry, the staffers at 20/20 Optical match faces with a pair of their more than 5,000 frames aided by customer-service chops that earned them a spot on Pacific Sun's Best of Marin Hall of Fame 2012. Their cache of glasses includes haute and stylish frames from designers such as Tom Ford, Lindberg, and Anne Et Valentin, which stand ready to welcome newly crafted single- or multifocal lenses. All lenses are cut with laser technology in 20/20’s own onsite laboratory by certified opticians.

5800 Nave Drive
Novato,
CA
US

Dr. Larry A. Jebrock has rubbed elbows with the finest optometric associations in the nation, from the American Optometric Association to the Academy of Corrective Optometry. His 43 years of service as an optometrist have granted him powerful insight into troubling conditions and issues. His services range from noninvasive vision correction to overcoming reading and learning disabilities through vision reprogramming, which involves detecting issues of perception and emotion as well as a straightforward physical evaluation of the eyes.

He also revitalizes eyes with a natural LASIK alternative, and he is more than willing to give all his patients second opinions and personal phone consultations—which involve him weighing the virtue of a flip phone versus a traditional rotary model.

1702 Novato Blvd
Novato,
CA
US