One might not expect an immigrant with no formal education to name his family business after Yale University. But that's just what Steve Sheinkopf's grandfather did in 1923, and the pluckiness of the name was a harbinger of the company's ability to thrive against all odds. Over the course of almost 90 years, Yale Appliance & Lighting weathered the Great Depression and other economic crises, yet Sheinkopf's grandfather kept the business going and even made enough to help his four brothers emigrate to America. In 1984, when the landlord sold the Portland Street building that had housed Yale for 30 years, Sheinkopf helped his father measure a space on Freeport Street on the coldest day of that year. They've been there ever since.
What keeps the company going is a refusal to rest on its laurels and an almost obsessive commitment to customer satisfaction. On any given weekday, you'll find Sheinkopf blogging exhaustive side-by-side comparisons of a variety of his merchandise. The now 25,000-square-foot store houses more than 3,500 lights and thousands of appliances and plumbing products, and its delivery and service departments have grown to include 112 experienced employees and a fleet of 25 heavy-duty vehicles and industrial-size Tonka trucks.
The family legacy continues to flourish. Yale Appliance & Lighting’s kitchen appliances have made the megastore a multiyear winner of Boston magazine’s Best of Boston awards. As reported in the Boston Business Journal, Yale earned a Green Award from Mayor Thomas M. Menino and the city of Boston in 2007 for promoting energy-efficient appliances with education and in-store rebates. That same year, the Journal named Yale Appliance & Lighting one of the best places to work in Boston, which may be partly due to the frequent in-store cooking demos performed by regional chefs.
Enjoying a chilled beverage no longer means enduring a watered-down finish with Top Shelf Living's drink products. The purveyor of earthen barware, cookware, and tabletop products—including soapstone coasters and slate pizza stones—can outfit shoppers with washable drops that cool libations without melting into water. Sets of whiskey rocks keep adult beverages chilled for up to 45 minutes, and metal wine drops ensure customers can enjoy cooled glasses of pinot grigio with their meal without having to dine in their supermarket's walk-in freezer.
In 1965, Popular Mechanics ran a small classified ad for Brookstone, a new catalog company that packed its pages with functional products and detail-oriented descriptions. Brookstone quickly expanded to meet the high demand for its collection of “hard-to-find tools,” and opened the door to its first retail location in 1973. Today, Brookstone’s more than 300 nationwide retail locations allow customers to test-drive its ever-growing lineup of interesting products, which range from Bluetooth-enabled massage chairs to power adapters designed for international travelers and their electronic passports. Staying true to its roots as a catalog company, Brookstone houses an even larger selection of products, each waiting patiently to be shipped, on its website.
Faire Stories Entertainment is home to interactive musical theater for kids. Each performance features original music and unexpected twists on traditional fairy tales, creating immersive, complete shows and experiences. The visits available range from simple character visits, to meet and greets, to full-on interactive musicals that involve a variety of characters, including princesses, pilots, Santas and historical characters.
Neponset Circle Car Wash keeps vehicular motors running with a cascade of self-service and automatic washes. With The Works wash, your auto's hide will be doused in a meticulous exterior wash while Simoniz triple-foam polish, Simoniz double-bond coating, and sealer wax protect it from the sky's pesky rain and sun-searing rays. Wipe away any beach sand, desert dirt, or Neptunian dust from your car's wheels with Wheel Brite and Tire Shine, and induce giggling from the grills with a thorough undercarriage wash.