A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Tanning enthusiast Alisa Hostettler likes to joke that her lifelong dream of opening a tanning salon was supposed to give her the freedom to "sit on my butt all day." Ironically, she hasn't had a chance to sit down in eight years, dividing her time between the salon and traveling to beauty and body-building competitions, where she gives contestants meticulous last-minute touchups. When she's on the road, Alisa's all-female staff takes customers on a tour of the salon and details the wattage, UVA output, and maximum land speed of its 12 UV tanning beds.
Though all tanning salons are required to have one certified employee and three emergency lumberjacks, every member of Alisa's staff has taken the necessary classes and lined the walls with certification plaques. Clients seeking a personalized Turbo hand spray tan can change in the privacy of a well-lit dressing room before entering a tile-covered tanning suite. Gender-neutral spritzes of lemongrass or vanilla-sugar aromas mask the scent of DHA as technicians spray each limb until it approaches the desired hue. Back in the dressing room after the misting, clients get to check themselves out and inquire about the whereabouts of various princesses in a full-length mirror.
People who frequently visit Endless Summer Tan share one conspicuous characteristic: a deep, burnished glow that stands out on the beach. In addition to spray tans, the salon houses stand-up units and Ergoline Super Beds with facial lamps that keep the entire body uniformly bronzed. Summery skin stays moisturized thanks to a line of indoor tanning lotions.
Planet Beach is a futuristic relaxation station where state-of-the-art machines administer all the services. The warm whirlpool action taking place beneath the cushion of the Hydro-Massage bed relieves stress and muscle tension, leaving bodies as relaxed as a hypnotherapist's pet rock. The infrared heat and nutrient-shrouding steam of the Hydro-Derma Fusion machine sate parched pores and surge skin-collagen production, and fine lines and pigmentation problems flee from the therapeutic light of the Luminous facial, an FDA-approved treatment designed to illuminate skin from within. Tanning beds deliver a sun-kissed pelt, and sun-starved hides jump-start their glow with a spray tan custom-applied by an experienced Norvell airbrush artist or by the friendly nozzles of a Mystic tanning booth. Red-Light Therapy, the newest addition to the Planet Beach family, uses infrared light to deliver therapeutic treatments.
Each of Planet Beach’s machines is designed for a specific service, which makes it the ultimate expert and keeps it from developing the ability to cry. A staff of helpful spa assistants are always on hand to answer questions, help first-timers use the machines, and keep things safe and comfortable.
Beyond Savana Tan?s chic lobby lies a lengthy corridor, where rows of private rooms hum with five levels of tanning beds and innovative sunless-tanning equipment. In one room, a Matrix High-Pressure bed gives skin a glow with its powerful rays, and in another, a UV-free Mystic Tan booth mists bodies with a sunless DHA solution. Beneath shelves of professional lotions and aftercare products from California Tan, Devoted Creations, and RSun, a staff of certified Smart Tan professionals await to facilitate customized airbrush tans and offer tanning tips and free legal advice.