Danielle Rivera, owner of Tru Massage Therapy, did not set out to become a massage therapist. "I like helping people," she says, and she did so for many years as a CNA in nursing homes. When she began to transition to a medical-assistant program, Rivera discovered her passion for massage. She got her massage license in 2008 and never looked back. Now, Rivera and a team of therapists provide 10 massage modalities and myriad spa services.
In addition to botanical body wraps and waxing services, Rivera's talent for clinical massage has improved her patients' lives and her ability to open industrial-size jars of pickles. "I had a client that could only lift his arm 90 degrees, and after working on him. . . he could go up to 160 degrees." She has also provided relief for migraine sufferers. Clients who "were taking prescription pain meds. . . were able to cut down their prescriptions significantly" or repurpose them altogether into beaded necklaces.
With more than 386 locations dotting North America, JCPenney Optical's ubiquity is matched only by its extensive selection of contact lenses and designer frames that includes brands such as Armani Exchange, Liz Claiborne, and Nicole Miller. Despite this wide reach, all lenses are cut at the same optical laboratory, ensuring a consistency of quality and a pretty good idea of where to look if your glasses run away from home. Each location has an independent state-licensed doctor of optometry, who can perform vision exams and help clients determine which type of vision correction will work best.
Anytime Fitness, which boasts 1,689 clubs in North America, makes it easier for average folks to etch out time for exercise by doing one simple thing: staying open 24 hours a day for 365 days a year. As fitness seekers challenge themselves on cardio and Hammer Strength machines and hoist Iron Grip free weights in clean, well-stocked facilities, security monitoring ensures they’re safe and producing enough sweat to meet official government standards. Members can also ramp up their exercise regimens with the help of Anytime Fitness’s staff of personal trainers, who demonstrate moves and sling motivating tips. After workouts, guests can shower in the private restrooms or hop into one of the tanning booths available 24 hours a day.
Year Round Brown’s Smart Tan-certified staff are on hand to help tailor a tanning plan to fit your skin type and desired level of dermal doneness. In less than a minute, the Versa sunless spray system deploys a fine mist that delivers a moisturizing, UV-free bronzer to bodies recovering from a messy solar divorce. The ray-friendly can opt to catch some beams in the sleek, fast-acting signature bed. Signature level sessions last about 10–12 minutes, with an average of 5–8 sessions required to reach total tan development. Regardless of which option you choose, the luxurious rooms, softened lighting, and soothing sounds of the lobby waterfall will help melt your troubles and bring them to the surface where they can be cooled into an attractive golden enamel.
At SmileLabs, the staff is focused on one thing: whitening teeth. To lift stains and discolorations caused by drinking coffee, sipping colas, and chewing crayons, they fill custom silicone mouth trays with a peroxide-based whitening gel, which is water-based to prevent tooth sensitivity. Once teeth have been coated in the gel, they aim their Millennium SL LED lamp at the teeth to accelerate the whitening process. Each treatment takes about 15 minutes, and clients can double up treatments during a single visit.
For more than 20 years, Midwest Massage owner Sheldon Haas has been using his hands to help heal and relax clients by providing services backed by an average of 30 hours of continuing education each year. Beyond employing Swedish and deep-tissue techniques to thwart pain and tension, he uses his experience working for the Avera Mckennen Hospital and Wellness Center and Midwest Orthopedic Center to help correct chronic and difficult issues. Medical or ortho massage is one of his specialties and targets specific problem areas by working down through individual layers using a blend of deep tissue, myofacial release, and range of motion restoring methods. Whatever style of massage you choose, Sheldon takes care to customize each service to your individual preferences, listening carefully for cues to your desired level of pressure and softly reciting your favorite Walt Whitman poems entirely from memory.