Danielle Rivera, owner of Tru Massage Therapy, did not set out to become a massage therapist. "I like helping people," she says, and she did so for many years as a CNA in nursing homes. When she began to transition to a medical-assistant program, Rivera discovered her passion for massage. She got her massage license in 2008 and never looked back. Now, Rivera and a team of therapists provide 10 massage modalities and myriad spa services.
In addition to botanical body wraps and waxing services, Rivera's talent for clinical massage has improved her patients' lives and her ability to open industrial-size jars of pickles. "I had a client that could only lift his arm 90 degrees, and after working on him. . . he could go up to 160 degrees." She has also provided relief for migraine sufferers. Clients who "were taking prescription pain meds. . . were able to cut down their prescriptions significantly" or repurpose them altogether into beaded necklaces.
With more than 386 locations dotting North America, JCPenney Optical's ubiquity is matched only by its extensive selection of contact lenses and designer frames that includes brands such as Armani Exchange, Liz Claiborne, and Nicole Miller. Despite this wide reach, all lenses are cut at the same optical laboratory, ensuring a consistency of quality and a pretty good idea of where to look if your glasses run away from home. Each location has an independent state-licensed doctor of optometry, who can perform vision exams and help clients determine which type of vision correction will work best.
For more than 20 years, Midwest Massage owner Sheldon Haas has been using his hands to help heal and relax clients by providing services backed by an average of 30 hours of continuing education each year. Beyond employing Swedish and deep-tissue techniques to thwart pain and tension, he uses his experience working for the Avera Mckennen Hospital and Wellness Center and Midwest Orthopedic Center to help correct chronic and difficult issues. Medical or ortho massage is one of his specialties and targets specific problem areas by working down through individual layers using a blend of deep tissue, myofacial release, and range of motion restoring methods. Whatever style of massage you choose, Sheldon takes care to customize each service to your individual preferences, listening carefully for cues to your desired level of pressure and softly reciting your favorite Walt Whitman poems entirely from memory.
Royal Table Massage owner Rebecca Herrmann moved her nine-year-old business into its current location so that she and her staff could impart relaxation to more clients at once—seven, to be precise. She and her staff have mastered therapeutic massages but also utilize massage’s rejuvenating principles in treatments for the face and body. The space’s turquoise-and-blue color scheme exudes serenity, easing clients into the services that tend to leave them feeling as relaxed as a rooster dining at a vegan restaurant.
Joyce Walker owns and operates Elegant Skin, where she specializes in maintaining the health and vitality of the body's largest organ. She possess certifications in sugaring and microdermabrasion, and can even use electrical currents to shape up skin. Despite her many cutting-edge toys, her main reason for showing up to work each day remains the clients. "The best reactions are the thank yous," she says. "I have several long time clients thrilled with the look of their skin after treatments. Acne has cleared, scars removed, [and] faces tightened and looking years younger."
Handicap Accessible: Yes
Staff Size: 1 person
Parking: Parking lot
Most popular service: Sugar hair removal
Brands Used: Alexandria Professional
Total Nutrition amplifies weight-loss regimens and fitness routines with a vast roster of vitamins, health supplements, and other workout boosters. Protein supplements, such as Lean Active 7 protein shakes, fortify muscles' tiny carpenters with the tools they need to build new additions, and multivitamins and health boosters spur energy levels and aid weight loss by infusing the body with the same extra nutrients found in unappetizing algae bars. Staff members, all of whom are certified sports nutritionists, also discuss goals, diets, and other needs with clients, and share tips on maintaining a healthy BMI or choosing the best triple cheeseburgers to use as dumbbells.