In almost 30 malls sprinkled across four states, Beauty Plus Salon beckons prospective makeover recipients with a fleet of skilled stylists and a colossal selection of professional beauty products. "The beauty industry never slows down," staffers say on Facebook, so "neither do we." That's why mall-goers find Beauty Salon open seven days a week. Between the retail shelves that average 500 nail polish colors, clients get gussied with services that pamper hair, skin, and nails.
Patrick Viteri founded his salon in 1984, when both hair bands and the hair of Margaret Thatcher were at the peak of their popularity. Armed with DevaCurl and Paul Mitchell products and years of experience, he and his locally trained team wrangle tresses at New York, Boston, and Toronto hair shows when not cutting hair, coloring it, or serenading clients' wild curls. Sponge-painted walls, reddish-brown brick, and cozy, olive-toned chairs await visitors, who settle onto blond wood perches to receive deep-conditioning treatments in the sun-flooded space.
In spite of the name, Community Massage epitomizes personal service. The massage therapists tailor each deep-tissue, reflexology, or hot-stone massage session to suit clients' unique body type or set of instructions tattooed on their back. Similarly, aestheticians customize facials to hydrate dry skin or draw excess oil from pores.
Gaddiel Medina and his family helm a staff of talented hair artists who craft polished coiffures for clients and fashion shows. While they slather strands with keratin treatments and snip away dead ends, Gaddiel's bilingual stylists speak both English and Spanish with their primary and secondary mouths.