Since Dr. Stanley Pearle opened the doors to the first Pearle Vision in 1961, the franchise has expanded to more than 800 stores nationwide. In these stores, optometrists assess the ocular health of patients before onsite opticians help them navigate the assortment of frames from brands such as Versace, Ray-Ban, and DKNY. If they're not in the store, clients can utilize the Try-On tool, uploading a photo to see what they or their dog looks like in different types of glasses. Pearle Vision also helps focus the world with contacts from Acuvue and Biofinity.
The eye experts at Dr. Wagner’s Southridge Optical remedy blurry vision with prescription lenses fitted into more than 1,000 styles of brand-name frames. During a comprehensive eye exam, Dr. Wagner runs peepers through the gamut, assessing eye health and calibrating prescriptions with high-tech equipment, multiple stages of testing, and retinal photographs. Afterward, the optometrist guides visitors through lens options that can solve near- and-farsightedness and help wearers to differentiate between their mailboxes and the family dog. Clients then select face-flattering frames by such designers as Coach ($179.95– $319.95), Versace ($199.95– $529.95), and Harley Davidson ($159.95– $199.95). Prescription eyeglasses are typically ready for pickup in about a week, so in the meantime, clients should string together temporary glasses using Coke bottles, superglue, and glitter.
Tired of all the “stuff” buried in his basement and attic, Chuck Niles created a forum for neighbors and friends to swap their unused belongings with one another. Since its foundation in the late 1950s, Niles's forum has grown into a 40-acre farmer’s and flea market known as the 7 Mile Fair. Chuck's son Scott has since taken over operations, and the fair has expanded into both an indoor and outdoor space for vendors to sell everything from electronics and clothing to locally grown produce and real Wisconsin cheese. Shoppers can pick-up “As-Seen-on-TV” products, auto parts, and gift baskets every weekend of year—rain or shine—before strolling into one of several restaurants on the grounds, including the same coffee and donut shop that once fed Chuck and his pals.
Wisconsin Vision’s crew screens eyes for aberrations and illnesses and presides over an extensive selection of designer frames and lenses. At each location, optometrists perform thorough exams, producing prescriptions that recommend single-vision or progressive lenses from Zeiss. Newly ground lenses can then be fitted into any number of designer frames from the likes of Ray-Ban, Coach, or Calvin Klein. Antiscratch coatings protect the glass panes, and Transitions lenses allow any set of specs to turn into sunglasses when one steps outside or auditions for a classic-rock band.
At Metro Eye, Drs. Amy Jankowski and Kaelyn Zaporski strive not only to outfit their patrons with precise prescriptions but also to educate them about their overall eye health and proactively assess their ocular condition. The doctors' digital eye photography helps to detect any signs of ocular diseases and the hideout of renegade bands of eyelashes, and an epic refraction system maps corneal topographies for a highly accurate prescription. Located in the historic Third Ward amid charming brick buildings and geometric street lamps, the minimalist optical lounge’s contemporary interior provides a streamlined contrast to its surroundings. Natural light floods in through floor-to-ceiling windows, illuminating the built-in display shelves, which encase more than 1,000 designer frames waiting their turn to balance atop equally stylish noses. The optical stylists spend ample time discussing their art with each client, helping them to find frames that match their personal style while satisfying any parrots living on their shoulders.
Helping customers improve their vision is the main concern of the optometrists and eye-care professionals at Eye Boutique, who provide preventive screenings and help choosing from their more than 1,800 frames at each location. In each shop, licensed doctors of optometry scan eyes with comprehensive exams before diagnosing issues or prescribing high-definition Zeiss lenses and contact lenses from Optix and Acuvue. Designer frames from Guess, Nike, and Kenneth Cole house lenses fashionably, and Teflon protective layers help guard lenses from scratches and reduce glare. Sunglasses from brands such as Ray-Ban and Coach also protect eyes from harmful UV rays, creating an accessory that is both stylish and useful, like a diamond with a job.