eShave founder Danielle Malka first made inroads into the shaving business when she created a successful program to educate barbers in the UK. As the barbers' trade tips trickled down to consumers, her renown grew, and in 1996, she founded eShave to enhance the shaving experience through elegant razors, kits, and shaving creams devoid of the porcupine quills often found in competitors' products. Danielle still designs eShave's hand-sculpted, aesthetically unique razors, badger brushes, and shave stands, many of which have been featured in dozens of local and national health and lifestyle magazines.
At eShave's retail outlets, trained trimmers specialize in transforming masculine mugs from bushy to groomed with their signature barber services. Using the company's own products, its signature shaves begin with a relaxing hot-towel preparation and facial oil massage to open up the pores, followed by a hot lather to moisten and prepare skin for a close, comfortable shave or clever escape from pursuers. After coolly slicing bristles with a straight razor, a barber neatly wipes away all remaining evidence of his work and provides an aftershave moisturizer to prevent irritation and soothe nude jaws.