Emilie Davidson Hoyt's interest in natural beauty products can be traced back to a single bar of lavender soap tucked beneath her pillow. A memento from one of her father's business trips, the fragrant bar remained close to Emilie while she slept, comforting her with its calming aroma. Throughout her childhood, Emilie suffered debilitating migraines that made her ultrasensitive to the chemicals and fragrances typically found in cosmetic products. Her condition was so bad that one of her high school teachers predicted she wouldn't succeed in college or keep a steady career.
Not only did Emilie graduate from college, she went on to found her own natural skincare company, LATHER, which initially only made olive oil–based soaps. Those soaps have since been mentioned in The New York Times, and the company has gone on to produce a full line of body, face, hair, and home products, which have appeared in other renowned publications. Emilie’s products nourish customers not only at three retail locations, but also at spas, boutiques, and hotels across the globe.
LATHER’s holistic, organic-leaning products beautify users without synthetic fragrances, artificial colors, or animal testing, and contain paraben-free preservatives and sulfate-free cleansing agents whenever possible. They also serenade olfactory senses with essential oils, vitamins, and rare fruits and herbs, and now arrive in earth-friendly EcoPure packaging, which, unlike a mummy's “No Microbes Allowed” t-shirt, accelerates natural biodegradation. LATHER maintains environmentally conscious practices, such as an in-store container recycling program and donations to worldwide reforestation projects.