Shopping in South River

Inside Ashley Furniture HomeStore’s sprawling warehouses and showrooms, friendly staffers stock plush beds, sturdy end tables, and stylish home accessories. Expert designers craft these dwelling fillers, testing raw materials' durability and basic arithmetic skills before transforming them into classy furniture items that mesh with any decorating style. They build many tables and chairs to meet eco-friendly business standards, using recycled engineered wood to reduce landfill waste and slow down deforestation. Ashley also stocks nonwood items, including a selection of state-of-the-art body-cushioning mattresses from brands such as Sealy and Simmons.

For an additional charge, Ashley Furniture HomeStore transports its furniture using its own fleet of semi trucks and fighter planes, which ensure that comfortable couches and slick dining-room tables are never damaged and always fresh smelling. Each location is locally owned and operated, meaning staffers are friendly residents who know which couches best complement regional design trends and indoor weather patterns.

In 1978, Peter Amato and his father Anthony turned their part-time lawn-care business into a full-time botanical operation, expanding their employment team and developing a body of horticultural knowledge that would lead to stunning, custom landscape designs. Today, the floral hub sits on a 6-acre nursery, and the staff has shifted its focus from lawns to outdoor living spaces. The nursery blooms with flowers and plants ready to be picked up by customers and brought home to their backyards, while in the gift shop, shoppers browse an enormous selection of figurines, lights, and decorative accents. Clients may call upon the designers' artistry to discuss possible outdoor makeovers or peruse the website's extensive landscape resources and visit the greenhouse to curate their own gardens.

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Baby Genius's award-winning children's products teach babies and toddlers essential skills through the power of music. Based on a bounty of research, the company's DVDs enrich the learning experience by merging classical pieces and familiar songs with vibrant images, keeping kids entertained for hours. Parents can sit back while animated animal educators teach pocket-size pupils better motor skills, dictionary-defying vocabularies, vampire-free counting, and nap-inducing dance moves that ready little ones for kindergarten and beyond.

Alexandra’s Boutique stays on trend by importing designer wares from international style centers including New York City, Miami, and Greece. Style-savvy staffers assist clients in piecing together personalized outfits that complement any body type, eye color, and complexion, from summery paisley prints to stunning gowns. Far from a mere collection of beautiful fabrics and baubles, Alexandra's serves as a nerve center for sociability and fun during wine-and-cocktail Ladies' Nights Out or birthday parties.

In 1928, Rose and Hy Littman opened a jewelry store that would evolve into a family legacy as it passed down three generations, from their sons, Herb and Len, to their grandsons, Gary and Michael. Today, these brothers operate one of New Jersey's largest diamond collections within the sparkling 6,000-square-foot showroom of Gary Michaels Fine Jewelry. Gary and Michael help patrons dazzle with a huge selection of pieces from popular jewelry designers and luxury watch brands, such as Cartier, Breitling, Roberto Coin, and Mikimoto. The shop also offers full repair and maintenance services to replace a broken clasp or give watches an oil change and tune-up.