Unlike other salons?where waxing is an option hidden among manicures, facials, and massages from a galloping herd of tiny horses?the licensed aestheticians at Waxing the City do nothing but remove unwanted body hair with wax. They specialize in the waxing process the salon's dubbed Cerology, performed with hard wax from Belgium or soft wax from Spain that's crafted especially for the studio. The type of wax the aestheticians reach for depends on the sensitivity and size of the area.
What began in 2003 as a one-room studio has expanded to more than 20 locations nationwide, with each salon mirroring the original's modern, loft-like feel, with details such as granite countertops and leather chairs in waiting areas. As the company's grown, so has its list of awards, including being lauded as the best place to get a Brazilian by the Dallas Observer in 2013. The press have also noticed Waxing the City's no-tipping policy (the St. Paul Pioneer Press calls this convenience a "bonus"). Instead, the company prefers that customers pass on word-of-mouth recommendations and bring in sculptures carved from now-unneeded razors for display.