Since its 1965 founding in Venice Beach, California, Gold's Gym has dotted the globe with more than 600 locations where professional athletes and exercise newbies gather under the umbrella of personal strength. Nearly 3.5 million Gold's members chart and aim for their fitness peaks, perspiring beneath the gaze of certified personal trainers or pedaling beside peers at cycling sessions. In a diverse lineup of group classes, patrons strengthen cores, finger-paint pictures of ninjas in martial arts, and amp up heart rates with INSANITY routines. Many Gold's Gym locations stockpile futuristic amenities, such as cardio machines with individual iPod docks and televisions that help keep patrons motivated.
Beach House Tanning features numerous tanning options—beds, booths, spray tanning, and airbrushing—and a team of certified technicians on hand to help clients navigate them all. For an even, full-body tan, a 12-minute stint in a black energy bed should suffice—160-watt lamps and six facial lamps produce a rich, all-over tan, and full-body air conditioning keeps things comfortable. The S-Class beds add a touch of spa-like extravagance thanks to an aromatherapy feature, which pipes in scents that may evoke visions of a tropical beach or an exotic new car. In addition to its tanning beds, Beach House Tanning also offers VersaPro spray tanning and airbrush tanning, which can be customized to meet each client’s unique skin type.
At Lindsey's Treatment Room at The Hair Studio at Four Corners, licensed aesthetician Lindsey Flanagan dispenses sage skincare advice and revitalizes visages with 30- to 60-minute facials. A classic facial begins with a skin analysis, during which Lindsey identifies each face's skin type and astrological sign. Steam helps to open pores as a deep cleanse and exfoliation infuse skin with invigorating Bioelements products. A pumice-peel facial helps to diminish wrinkles, fade acne scars, and discourage dead skin cells from writing tell-all autobiographies, and an acne-clearing facial helps to unclog pores. Patrons can opt to smooth eye areas with a cooling eye-treatment upgrade ($5 extra) or moisturize dry hands with a paraffin hand treatment ($10 extra).
Ten kinds of beds, two types of spray tans, and one hydration station make up Aloha Tanning, a studio manned by helpful tanning experts with more than 20 years of experience. Clients looking for a quick fix can step into the Mystic spray tan booth for a streak-free tan in 60 seconds. Those in desire of a more customized bronze can head to a master-certified technician, who airbrushes skin with Norvell tanning spray or by dipping a photoshop CD in some tanning lotion and rubbing it on your skin. Soliel, Elixer, and Diva Tower beds and booths await in the UV rooms, where clients can soak in rays through adjustable face lamps and high- and low-pressure body lamps. For an extra treat, three kinds of KBL beds not only deliver sunshine, but also aromatherapy and satellite radio. After their tanning session, customers can darken their newfound glow at the hydration station, designed to burn calories and improve skin’s overall appearance.
After years spent working as an aesthetician who occasionally offered tanning services to her clients, Basia Kraul decided to fully dedicate herself to the tanning industry and founded Endless Summer Tan & Beauty Studio in August 1999. After more than a decade in business, the quaint studio offers visitors a variety of customizable UV beds, as well as spray tanning and collagen-boosting Rejuvenessence red-light therapy. A lineup of Basia skincare products keeps visages and physiques fresh, and a handful of hair and makeup services prime heads for special events or a night out on the town book clubbing.