After living in Utah for a decade, Gary and Jana Cole fell in love with the mountains, inspiring them to open their namesake store in 1982 as a means of helping others enjoy the region's snowy slopes and rugged trails. At four locations throughout Park City, alpine adventurers can rent or buy name-brand skis and snowboards to replace their trusty but outdated cafeteria trays, gear up with fashionable and practical snow-sport apparel from brands such as Kjus and Bogner, or bring in worn-out equipment for expert repairs.
In the summer, Cole Sport helps athletes return to the outdoors after a fear of yetis kept them cooped up inside all winter. Cyclists test out models from a fleet of Giant road, mountain, and cruise bikes at the Giant Bicycles concept store, and aquatic athletes can find Surftech stand-up paddleboards to help them explore Utah's natural lakes and in-ground pools.
By selling and leasing a variety of exercise equipment, Utah Home Fitness makes homeowners members of their own exclusive gym. Exercise bikes from brands such as Precor and Lemond bring the benefits of an afternoon trial ride indoors, and rowers from LifeCORE and First Degree simulate the rigors of propelling a boat without getting your oars tangled in a kraken’s tentacles. All-in-one gyms contain the weights, bars, and resistance bands needed to perform a variety of strength training exercises, and classic treadmills keep runners in shape between 5Ks and marathons.
One of Utah's first off-course golf retailers, Uinta Golf has been equipping putt enthusiasts with specialized apparel for more than 40 years. Tops from Nike (starting at $39.98) cloak swinging torsos, and TaylorMade hats (starting at $19.99) let players don their favorite brands or combat distracting perspiration with a moisture-wicking sweatband. As the Nike Women's Dri-Fit visor ($18) eliminates sweat and adjusts to cranium circumferences with a velcro fastener, Nike Tech skorts ($60) sheath lower halves with shorts' length and a skirt's aesthetic.
Located a short jaunt from Alta Ski Area and Snowbird Resort, AJ Motion Sports's fully trained and certified staff provides mountain-tamers with a host of winter sport equipment rentals and tuning services. Entrust your treasured planks for the premium tune-up and the experienced caretakers will conduct a comprehensive primping, which includes an edge sharpening, base grinding, stone grinding, hand waxing, and Swedish massage. After the tune up, an experienced board physician will thoroughly test board reflexes and palpate the body to assess any maintenance concerns. Each tune up also comes with a candle of P-Tex to assist in gear upkeep.
The six-man team of bike mechanics at Revolution Mountain Sports combine their 70 years of avid cycling experience?a lifetime's worth of rumbling over Utah's mountain trails and burning asphalt during road races. Considering all their pebble-kicking, mud-spraying, and tread-wearing experience, dealing with mechanical issues is more or less a breeze for this hard-pedaling group. They handle all makes and models but specialize in road and mountain bikes, which typically require the highest level of maintenance work skill aside from bikes that are actually just two unicycles lashed together with twine. Bikes in need of anything from a basic wheel truing to a professional overhaul get back on the roads and trails lickety-split. Bike owners can even learn a thing or two about bike maintenance so they don't have to come back any time soon.
For the past 20 years, Canyon Sports has helped adventurers safely scan the Wasatch Range with a series of shops specializing in equipment rental and maintenance. Throughout the winter, Canyon Sports equips mountain visitors with rental skis and snowboards. It also distributes lift tickets for local resorts including Alta, Snowbird, and Deer Valley, freeing skiers from alternative methods for getting to peaks, such as stowing away in a yeti's pouch. During warm seasons, the shops rent mountain bikes and road bikes and can also fine-tune riders' personal cycles.