Naturally Well is about a “love of being both healthy and beautiful in the most natural way possible,” says Estell Myers, the business’s owner. She's not exaggerating: Estell makes her own salves for waxing and sells raw honey harvested by her own husband, a beekeeper who also provides the wax from which Estell crafts candles and lip balms. Her weight-loss regimen rests on the principles of homeopathy, and her detox foot spa sessions rely on charged particles to manipulate the way the body stores energy.
Originally a cosmetologist, Estell felt compelled to explore the close connection between internal and external wellbeing, so she earned her certification as a nutrition consultant. For the same reason, she also took up reflexology, a practice that eases stress and pain by applying pressure to the hands, feet, and flippers.