Wisconsin Vision’s crew screens eyes for aberrations and illnesses and presides over an extensive selection of designer frames and lenses. At each location, optometrists perform thorough exams, producing prescriptions that recommend single-vision or progressive lenses from Zeiss. Newly ground lenses can then be fitted into any number of designer frames from the likes of Ray-Ban, Coach, or Calvin Klein. Antiscratch coatings protect the glass panes, and Transitions lenses allow any set of specs to turn into sunglasses when one steps outside or auditions for a classic-rock band.
Though Perfekt Fit is an intimate studio, it houses an impressive and diverse selection of fitness classes. Sunlight pours through its lofty windows as trainers motivate students to pedal furiously atop stationary cycles. During other classes, students twist into yoga poses, dance to energetic Latin-inspired Zumba routines, or work their abs in pilates atop the glossy hardwood floor. Groups line up along ballet barres during innovative barre classes, practicing traditional ballet exercises to strengthen muscles and improve coordination. The studio's expert trainers also offer private training sessions, where they work with students individually to accommodate unique fitness goals and overcome restrictive issues, from recovering from injuries to coaxing a stubborn tarantula out of their gym sneakers.
Certified personal trainer Todd Beattie has worked to save lives as a US Navy search-and-rescue swimmer, spends his spare time competing in Ironman triathlons, and continues to train in a variety of martial arts that he's been doing for 22 years. The lifetime fitness guru channels each of these experiences into his dynamic aerobic and plyometric workouts, which marry functional fitness with techniques garnered from his time in the martial arts and military. Todd and his dutiful instructors, both of whom are black belts, help clients shape up during customized, one-on-one personal training and 20 weekly fitness classes. They motivate small groups of fitness-seekers with boot camps, kettlebell strength-training classes, and boxing sessions while keeping a watchful eye to ensure students don't overexert their muscles. These encouraging trainers also help women to protect themselves through self-defense seminars, during which they teach participants how to identify, avoid, and escape from suspicious people, attackers, and door-to-door used-car salesmen.
To further assist clients in reaching their fitness goals, Downtown Boot Camp posts weekly meal plans complete with online calorie counts that keep diets on track and strengthen wills against guilt trips from jilted chocolate cakes. Every month, the generous instructors donate a portion their profits to a rotating roster of charities.
Along with owner Patrea—a two-time Ms. Fitness USA national finalist who holds a degree in exercise science—the instructors at 15 to Fit make their members a promise: if they're not stronger and more flexible after 15 weeks of the Pilates program, they'll get their money back. To that end, the instructors form positive relationships that encourage each student to stay committed as they climb the learning curve of using Pilates equipment. They coach everyone from first-time Pilates students to professional athletes during one-on-one Pilates sessions, duet sessions, and group classes. In addition to Pilates-focused sessions, the instructors help lengthen and strengthen muscles during yoga and ballet barre/TRX suspension training fusion classes.
Patrea and her team also offer niche services such as Pilates for golfers, chair Pilates for seniors, and ghost Pilates for poltergeists. On Sunday and Tuesday, massage therapist Heather Chaney pops in to put her decade of muscle-kneading experience to work, offering massages that include a unique variety performed on the Pilates barrel.
With more than 20 years' experience, Prather Wellness Center boosts bodily health with comprehensive holistic therapies and homeopathic disciplines. Dr. Robert Prather helps to correct spinal imbalances and to treat sports injuries, headaches, and achy dorsal fins through chiropractic adjustments, and the center's licensed massage therapists soothe sinews in one of three dedicated spa rooms.
A certified acupuncturist, Dr. Prather practices both traditional needle treatments and laser acupuncture, as well as microcurrent, meridian, and auricular therapy to stimulate healing through specific sites of the body. The signature Prather blood profile gifts patients with comprehensive information on all major organ systems through an extensive survey of more than 50 tests, and the medical professionals also draw upon hair analysis, hormone testing, and radiographs to paint a picture of total body health. Doctors can use results to inform future treatment recommendations, or to provide nutrition counseling to keep golgi apparatuses smiling.
Inspired by their training with Swami Rama—the founder of the Himalayan Institute—Carol and Charles Crenshaw motivate students to deepen the connection between their bodies and minds at Inner Peace Yoga Center. At their nonprofit studio, Carol and Charles strive to honor Swami Rama by cultivating a sanctuary for relaxation and self-discovery through meditation and yoga classes. Six levels of yoga classes help beginners and experienced yogis alike to build strength and relieve tension, encouraging them to work at their own pace. During meditation classes, the focus is solely on the mind. Patrons drift into a meditative state to quiet anxiety over the day’s tasks or worries about dinosaurs re-emerging from extinction. A core focus on community drives the center, with community-centered events bringing people together for pasta cookouts, in-depth workshops, and community-service initiatives.