In almost 30 malls sprinkled across four states, Beauty Plus Salon beckons prospective makeover recipients with a fleet of skilled stylists and a colossal selection of professional beauty products. "The beauty industry never slows down," staffers say on Facebook, so "neither do we." That's why mall-goers find Beauty Salon open seven days a week. Between the retail shelves that average 500 nail polish colors, clients get gussied with services that pamper hair, skin, and nails.
Many twins grow up sharing similar interests: they might listen to the same music, favor the same foods, or blink at exactly the same time. Jamie and Jenn love to cut and style hair. In high school, they trained together under the Paul Mitchell curriculum, and then launched their careers immediately after graduation?testing their skills in the salons of Los Angeles and New York. Today, they still work together as the notoriously lively co-owners of Moxie Salon and Spa. Both are certified in La Bella hair and eyelash extensions. Jenn is a Wella-certified colorist, while Jamie is a recognized Motives makeup foundation specialist. Together, they lead a team of experienced stylists and colorists.
Surrounded by cream-colored interiors accented with earth-toned furniture and wood-framed mirrors, stylists trim hair with custom cuts and transform heads into sassy sculptures with Marylin Monroe?style curlers or Statue of Liberty?style bronze crowns. For many of these services, they use the salon's house brand of moisturizing and conditioning haircare products. And yet Moxie Salon and Spa's aestheticians don't limit their services to hair: they also bronze clients' skin with organic airbrush tanning and perform custom makeup applications using Motives products.
Men, women, and children alike sit back in comfy salon chairs at Alex's Unisex Hair Salon & Barber as stylists tend to each customer's hair needs. Haircuts remove dead weight and split ends at the tips of strands, and highlights add pops of color to refreshed styles. The stylists also calm frizz using keratin straightening treatments, trim beards, and twists locks into chic updos for the annual pretzel-festival ball.
Lorena's Body Shoppe is a one-stop venue for looking good. Above the neck, beauty pros offer facials, haircuts, makeup applications, and eyelash extensions. Mani-pedis clean up nails, and massages relax stressed bodies. An on-staff tattoo artist inks up bodies with colorful flowers, tribal designs, and blueprints of celebrities' houses.
Chris Halabi brings his scissors, his razors, and his 12 years of haircutting experience to his clients? homes and offices. Fresh off a 12-year stint at Pequannock Barber Shop, Chris began making trips to the offices of businessmen, the homes of fathers and sons, and the homes of elderly and disabled clients who were unable to venture out of the house for a haircut. With a veteran?s eye and rehearsed technique, Chris sculpts handsome men?s haircuts and renders faces smooth and stubble-free with razor shaves, all while clients relax in the comfort of their chosen surroundings.
In the late 1920s?just as the Great Depression struck America?Merle Norman took up a project in her tiny California kitchen to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, and she knew that getting them on as many faces as possible would help her develop a following of customers. She was right?and in 1931?she and her nephew opened their first studio in Santa Monica.
The pair eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services?from foundation checks to express facials?allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.