Presented by iQue Repair, iSmart protection plans safeguard clients from costly repair and replacement fees with two-year protection plans for most Apple iPhones, iPads, and iPods. Repairmen swap out shattered iPhone 4S glass for fresh screens and replace iPad batteries with powerful nuclear generators not yet available for Android devices. The shop repairs devices whether they were broken before acquiring protection or after, and its philosophy of repair versus replacement saves cash for clients who would otherwise spend money on expensive at-sea burials for dilapidated iPhone 3Gs. Clients can easily file claims at any time by mailing the device in for a swift assessment, repair, and free two-day priority return mail or by bringing their injured electronics to an iQue Repair location.
Amid the royal-blue walls and black-and-white décor of Phone Restore’s electronics laboratory, skilled device technicians perform artful display facelifts on a range of gadgets. After drop-off, the specialists employ meticulous smoothing techniques to rid Apple-device screens of nicks, scratches, and unsightly rotary-dial growths. The store’s inventory of phone accessories—such as Skullcandy brand phone cases ($15–$40)—keep devices polished and protected. Patrons can also commission a screen repair for a Samsung, Motorola, or Android phone ($59–$139), or fix a water-damaged handheld after a GPS-enhanced bout of marco polo in the pool.
Local quilters’ pinwheel and patchwork creations adorn the walls of Floyd and Lizzie’s, their kaleidoscopic colors and patterns enlivening the high-ceilinged space. It’s the most conspicuous sign of the shop's mission to foster a community of quilters within their spacious environs. In addition to proudly displaying patrons’ finished pieces, they offer a diverse class curriculum that equips crafters of all ages and levels to confidently embroider patterns, operate sewing machines, and free hopelessly tangled kittens from balls of yarn. Staff members can also help customers sift through hundreds of fabrics, including a vast selection of intricate batik patterns, and hone in on Husqvarna Viking, Pfaff, and Singer sewing machines.
After eight years of being turned down by major retailers and spending thousands of dollars on marketing for his new invention, the Orabrush tongue cleaner, 75-year-old Dr. Bob Wagstaff was desperate. He knew he had a great product and something that the public would find useful, but he could not find a major buyer for it. In a last-ditch effort, he challenged a market-research class at the Marriott School of Management at BYU to see if they could come up with a way to sell the tongue cleaner on the Internet.
The class got to work crunching numbers and distributing surveys, but came back claiming that 92% of the viable market would not purchase Orabrush from an online site. That's when Jeffrey Harmon, a student not on the project but one who was intrigued by Orabrush, suggested that they at least attempt to market the product to the remaining 8%—which could potentially equal millions of customers—and see what happened. In exchange for Dr. Bob's motorcycle and several pats on the back, Jeffrey agreed to find a way to make Dr. Bob's product available to the public.
That's where passionate ranter Austin Craig comes in. Austin worked with Jeffrey at Jeffrey's full-time job and loved to rant throughout the day about politics and the factual inaccuracies in Rodgers and Hammerstein's Cinderella—things he was passionate about—to the delight of everyone who worked with him. When another coworker said he would pay money to watch Austin rant, Jeffrey got the idea to get Austin to do a promotional video ranting about bad breath. Austin agreed, and they filmed the low-budget production in a pool hall and posted it to YouTube.
Before they knew it, millions of viewers had seen the video, which of course attracted the attention of major retailers and distributors, vindicating the team's long hours of hard work and Dr. Bob's belief in his product. Now, everyone everywhere can reap the benefits of Dr. Bob's crafty tongue cleaner thanks to some optimistic thinking, creativity, and ingenuity.