In 1911, when he opened Standard Optical, Henry Schubach could not have guessed that his successors would be providing LASIK treatments and contact lenses in 18 clinics. Each office fills with chatter as doctors check prescriptions and work to identify common optical issues, such as glaucoma or weeping when an onion dies. Light skips off ranks of designer frames from Coach, Maui Jim, Guess, Lacoste, and Dior, and transitional lenses darken as newly keen-eyed patrons mosey from the shop. The staff at Standard Optical has also performed more than 15,000 LASIK procedures, and offers a free consultation for those seeking to ditch frames.
After eight years of being turned down by major retailers and spending thousands of dollars on marketing for his new invention, the Orabrush tongue cleaner, 75-year-old Dr. Bob Wagstaff was desperate. He knew he had a great product and something that the public would find useful, but he could not find a major buyer for it. In a last-ditch effort, he challenged a market-research class at the Marriott School of Management at BYU to see if they could come up with a way to sell the tongue cleaner on the Internet.
The class got to work crunching numbers and distributing surveys, but came back claiming that 92% of the viable market would not purchase Orabrush from an online site. That's when Jeffrey Harmon, a student not on the project but one who was intrigued by Orabrush, suggested that they at least attempt to market the product to the remaining 8%—which could potentially equal millions of customers—and see what happened. In exchange for Dr. Bob's motorcycle and several pats on the back, Jeffrey agreed to find a way to make Dr. Bob's product available to the public.
That's where passionate ranter Austin Craig comes in. Austin worked with Jeffrey at Jeffrey's full-time job and loved to rant throughout the day about politics and the factual inaccuracies in Rodgers and Hammerstein's Cinderella—things he was passionate about—to the delight of everyone who worked with him. When another coworker said he would pay money to watch Austin rant, Jeffrey got the idea to get Austin to do a promotional video ranting about bad breath. Austin agreed, and they filmed the low-budget production in a pool hall and posted it to YouTube.
Before they knew it, millions of viewers had seen the video, which of course attracted the attention of major retailers and distributors, vindicating the team's long hours of hard work and Dr. Bob's belief in his product. Now, everyone everywhere can reap the benefits of Dr. Bob's crafty tongue cleaner thanks to some optimistic thinking, creativity, and ingenuity.
The laser professionals at ABSolute Weight Loss and Nutrition Center swiftly banish unwanted hair from a variety of anatomical areas. During the 15- to 20-minute laser hair-removal treatment, one of the center's smoothness savants will employ high-intensity light to zap follicular foes, as well as a cooling sapphire to guard sensitive skin against discomfort. This mechanism cools skin as effectively as an ice-cube-shaped tattoo, making the treatment more comfortable than other hair-removal methods. Expel fuzz from its perch atop the upper lip, chin, or above and between eyebrows. Six treatments can clean up basic bikini lines or underarms in time for tropical vacations and unusually revealing winter coats.
Insight Eye Care gives the gift of clear vision to eyeballs and their respective owners with a wide range of frames and services. With 29 years of experience assessing ocular orbs, optometrist Dr. Douglas Satterfield administers vision exams ($69.95) for eyeglasses, asking those with clinical Monet-vision to read from the vision chart or spot a pyramid scheme from a mile away.
To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend Human Rights" and "Protect The Planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while ultimately expanding her brand into 2,500 locations in over 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, ?She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.?
Indeed, the Body Shop exhibits an eco-friendliness and social consciousness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to an EU-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the brand?s iconic body butters, facial products, and gift collections often appear in Allure, Marie Claire, Lucky, Seventeen and other national publications.