Shopping in St. John's

Select Local Merchants

Biologists Anna Hellqvist and Jason Bailey founded Tvål in 2003 to market beautifying products they hand made from natural ingredients such as jojoba oil and shea butter. Joined in 2005 by Jason's brother Robert Bailey—who brought along his 14 years of experience as a professional makeup artist—the Tvål team today manufactures a line of mineral makeups free of preservatives, chemical dyes, or fillers, in addition to natural facial skincare, lotions, and homemade soaps. Besides foundation, lip gloss, and eye shadow, the eco-conscious company continues to expand its lines of products made from all-natural ingredients, much like the ground bamboo panda bears try to pass off as meatloaf at Thanksgiving.

280 Water St
St. John's,
NL
CA

Bellies and Bundles owners Lesley Reid and Ashley Russell combine their twin passions for fashion and environmental sustainability into the products and ethics of their boutique. The duo recruits tops, dresses, and undergarments into their stock that are both practical and fashionable, such as wrap dresses by Ripe Maternity and casual wear by uMaMe. To ensure carefree wearing for mother and child, the shop eschews clothing whose fibres are made with chemicals, pesticides, or the help of Rumplestiltskin. While perusing the stroller-friendly boutique, moms are also welcome to take a break in the store’s nursing corner.

286 Torbay Rd
St. John's,
NL
CA

Through rich photographs and incisive articles from a wealth of contributors, each glossy issue of Home & Cabin explores the physical, social, and cultural minutiae of home and cabin owners in Newfoundland and Labrador. Articles in the quarterly's March, June, August, and December issues profile the businesses, builders, decorators, and landscapers that create the abodes, the individuals who inhabit them, and the structures themselves. The magazine's do-it-yourself pieces walk readers through projects such as room redesigns and floating-deck construction, and its eco-friendly tips encourage sustainable cleaning methods and uses for rainwater other than filling your basement shark tank.

43 James Lane
St. John's,
NL
CA

As a provincial crown corporation, the Newfoundland Labrador Liquor Corporation oversees the handling and distribution of alcoholic beverages throughout Newfoundland and Labrador. Spanning 24 retail stores and more than 100 agency locations, the NLC provides these cities and outlying communities with beverages that help make parties rowdier, holidays more festive, and soccer games actually interesting. Unlike many other provincial liquor services, the NLC blends and bottles its own spirits, and is responsible for dispersing more than 125,000 cases of liquor. Additionally, the shops carry a multitude of wines as well as beer brewed locally and around the world.

90 Kenmount Rd
St. John's,
NL
CA

Wicker Emporium’s product buyers scour lands near and far to find elegant home accents for their customers. The practice of travelling to different countries began more than 35 years ago, when the company’s heads joined the crew of a pirate ship to pay off a gambling debt. Today, in 20 stores across Atlantic Canada and Ontario, customers can still browse pillows, quilts, mirrors, outdoor accessories, and shelves imported from local manufacturers and international crafters.

30 Kenmount Rd
St. John's,
NL
CA

A second home to local knitters and crocheters, Wool Trends locks and loads area yarn artists with kilometres of local and imported yarns, patterns, supplies, and more, all curated by a knitter with more than 40 years of worldly weaving experience. Browse a bounty of woolen wares available in just about every yarn weight, quality, and composition, such as the 136 Merino Superwash, whose rich colours give rainbows identity crises ($6.99), or the Sirdar Snuggly babybamboo, a blend of 80 per cent bamboo and 20 per cent wool engineered to replicate the hypnotic softness of a puppy belly ($5.99). Locally made yarn from Baynoddy complements any of Wool Trends' plethora of patterns, which include a stunning array of garments and accessories, such as crocheted sweaters, elegant shawls, and baby's first tri-cornered hat.

238 Hamilton Ave
St. John's,
NL
CA