As a surfer and cyclist, Marcel Mijares was drawn to the Pacific Coast many years ago; since then, he’s found little reason to leave. A native of Venezuela, Mijares spoke only Spanish when he made the move, but his love of the Bay Area fueled his drive to acquire the English language and graduate with honors from the Lincoln School of Business. Now, as the owner of High Trails Cyclery, Mijares combines his passion with his determination, sharing both with riders in the heart of Russian Hill. He leads a team of cycling experts equipped to repair cycles and perform tune-ups, overhauls, and bike fittings. Team members also share their expertise during maintenance classes, in which they teach students to care for their own cycles and understand the dangers of trying to change a bicycle's transmission fluid.
The friendly mechanics at Everybody Bikes nurture two-wheeled transports of all styles, helping urban commuters traverse city streets unencumbered by a car’s demands. Mechanics perform services such as tune-ups, repairs, and custom bicycle builds amid racks stocked with bikes by Kona, Fuji, and Linus. To educate their customers, they also lead private and group lessons on mechanics, safety, and riding techniques. The mechanics also maintain the shop’s blog, which keeps customers in the know about everything from what helmets to buy to when tricycle mating season starts.