A heartbeat, a grasping hand, a tiny yawn, a smile––these are the moments that make the long wait of expectant parenthood worthwhile. Yet often they go unnoticed. The singular snapshots provided by traditional sonogram technology offer only brief glimpses into the future. Lance Dursi, creator of Scanbabies, sought to give parents something more––something more personal and more reassuring.
Initially an obstetric sonogram consultant, Lance worked until he gained registration from the American Registry for Diagnostic Medical Sonographers. Now, with nearly 30 years of baby-scanning practice and thousands of baby scans under his belt, Lance records fetal inhabitants with 3-D and 4-D technology, yielding prints, digital images, and videos of the sonograms for later family viewing and projection onto Times Square billboards.