Effectively capturing significant moments on film is a specialized art form, which can go unrecognized if not displayed well. To help their clients showcase their treasured memories in sophisticated arrangements, Photograph & Frame’s staff developed a system they call “modular picture framing.” This system cuts on cost, using a premade selection of framing goods. Clients can mix and match standardized museum-quality mats and frames, which are all-wood and locally made, to create design-magazine-worthy photo wallscapes. The staff also preserves photos with custom-framing options, cutting mats and forming frames to fit especially large family photos and snapshots that spill into the fifth dimension.
They’ve also curated a selection of photographs from local artists and archives to help patrons decorate their homes in sweeping seascapes and bustling city streets. To ensure the photos’ quality and level of detail, most of the images are developed in a darkroom on Fuji Crystal Archive papers.
Red Door Movies stocks a massive selection of indie films, foreign flicks, and hard-to-find treasures from yesterday’s forgotten cinemas. Chuckle the night away with comedy titles such as Arsenic and Old Lace, a 1944 classic starring Cary Grant, or multitask a study in Hitchcock with a quiet, romantic date night at home watching The Birds or The Lady Vanishes. Charm dainty guests with a post-dinner screening of Man Bites Dog, which satirizes media violence with playful images of men sloppily eating hot dogs. If you’re an indecisive renter, simply refer to the list of 1,001 movies you must see before you die and spend the next several years not dying as you watch them all.
For Books Inc., it's been a long road, and if you trace the lines back to its origins, it's California's oldest bookstore. After striking gold—literally—back in 1851, Anton Roman set up shop as a bookseller. Although the shop moved, was sold, burned down, changed hands again, and was rebuilt, the spirit remained in tact, and today, multiple locations of the indie bookstore have sprouted up across The Golden State. Staff members keep the shelves lined with classic and contemporary tomes in all genres, and a myriad of book clubs help keep the love of literature alive.
U Threads facilitates the profession of love for alma maters with officially licensed products from the University of California, Berkeley and Stanford University. The contrast Cal Z cap proudly proclaims school allegiance while concealing forehead tattoos with its classic fitted back and raised, embroidered school logo ($22.99). Large and small craniums snuggle between the adjustable cloth buckles of the Stanford arched-logo cap ($18.99), and the Stanford swimming T-shirt declares specific sport membership with a simple pairing of school and athletic iconography ($14.99). Display the classic Cal script on a hooded sweatshirt ($39.99), a mug ($6.99), and a car flag ($15.99). Parents can convert children to familial fanaticism with youth shirts and baby clothes instead of only feeding them food shaped like the Stanford Tree.
A prismatic array of glaze bottles and sparkling glass pieces form kaleidoscopic patterns for guests to splash across create-your-own pottery and fused-glass masterpieces. Visitors select from stencils, stamps, and samples or select still frames from their dreams to decorate ceramic mugs, figurines, and fused-glass dishes. Staff members set up and clean workspaces, as well as package kits for home pottery-painting parties. This means artists can focus solely on siphoning their imagination into their project. The studio regularly hosts parties and meetings, to which guests are welcome to bring snacks, wine, or milk shakes made of ground-up poems.
ShortKitchen’s name hints at its mission: to help users get in and out of the kitchen in as little time as possible. Staff members base each of their health-focused recipes on the prepared, semiprepared, and raw foods found at a standard Trader Joe’s grocery store, rather than forcing customers to spend weeks tracking and hunting their own kale. After customers submit an online questionnaire outlining their fitness goals and dietary preferences, ShortKitchen’s nutrition pros get to work choosing the Trader Joe's products that best fit the client's personal tastes. They design custom restaurant and takeout dining plans, or craft plans with 9–12 weekly recipes and grocery-shopping lists—each of which is tailored to diets such as gluten-free, weight-loss, and paleo.
Rather than basing plans on calorie counts, staffers balance their recipes with a healthy ratio of carbohydrates to fats to proteins. They also scale each Trader Joe's grocery list to include only the ingredients needed for each meal, ensuring customers don’t have to throw out leftovers at the end of the week or stage a hostile takeover of their neighbor’s pantry.