SVS Vision Center?s founders opened their first shop in Sterling Heights, Michigan, in 1974 to help the community clear up its vision. But even these optical gurus never foresaw their humble business expanding to more than 60 locations sprawled across 8 states. Today, each shop continues the tradition of ensuring ocular health and crystalline sight, beginning with exams from seasoned optometrists. Afterward, patients head to the optical dispensary, where they try on frames by Coach, Tiffany, Nike, Versace, or Ray-Ban. The staff then fits the stylish selection with polarized and scratch-protected prescription lenses to help guests read books clearly or see a charging moose from a distance. Most of SVS Vision Center?s frames can also hold sunglass lenses as well, eliminating squinting during summer months and tropical vacations.
Though there are 130 For Eyes Optical stores around the United States, the company still has the heart of a small start-up. Owned and operated since 1972, when a small group of friends started it in Philadelphia, aiming for quality eyewear manufacturing as well as customer service. These same friends, aided by a few family members, still lead the franchise today. They ensure that each location adheres to their original principles and mandates for mustard-colored shag carpets.
In each store, expert independent doctors test clients' visual acuity and general eye health with comprehensive exams. Then, a store associate helps each person outfit their eyes with designer frames by brands such as Ray-Ban, Prada, D&G, and Versace. For Eyes Optical has its own advanced 40,000-square foot optical lab in in Hialeah, Florida, where technicians shape, surface, and coat the lenses to fit each person's exact prescription. After creating the lenses?whether plastic, polycarbonate, or trivex Toughlites?they inspect and fit each into its corresponding frame by hand, a process that ensures quality control and guards against the robots, whose first objective is to hinder our eyesight.
Doctor of Optometry T. Matthew Brown has seen all that can happen to an unhealthy eye. In his more than 10 years of clinical experience, he’s worked in practices specializing in such eye diseases as glaucoma and cataracts. Today, he runs a practice that focuses on each individual patient, conducting thorough tests to ensure the health of each eye. During exams, he sits patients in front of a Humphrey Matrix machine that investigates both eyes for retinal, vascular, and neurological conditions. Then, a special laser scans the back of each eye, looking for early signs of glaucoma and evidence of having read someone’s diary without permission. When it’s called for, Dr. Brown welcomes patients to peruse the shelves of Visionary Eyecare’s extensive frame boutique, which stocks such name brands as Dolce & Gabbana, Gucci, Coach, and Nike.
Dr. M. Farooq Ashraf mastered the excimer laser as a member of the faculty at Johns Hopkins University, and he now wields the ultramodern tool as he adds to his career tally of more than 35,000 LASIK procedures. As founder and medical director of Atlanta Vision Institute, he draws upon his skills as a board-certified ophthalmologist to correct nearsighted, farsighted, and astigmatic vision with refractive surgery. In addition to giving the gift of sight, Dr. Ashraf gives back to the community by supporting local charities and providing discounted services to financially strapped Cyclopes.
Woolfson Eye Institute’s founder and medical director Dr. Jonathan Woolfson is a board-certified ophthalmic surgeon who has performed more than 70,000 laser vision-correction procedures. Such clinical experience has helped him earn the trust of other medical professionals; he has performed more than 300 surgeries on his fellow eye doctors and trained and certified more than 100 North American LASIK surgeons. He has also fine-tuned the eyesight of professional athletes, including Ovie Mughelli, Curtis Lofton, and Kroy Biermann of the Atlanta Falcons.
Dr. Woolfson draws upon this extensive experience each time he customizes a laser procedure to his patients’ needs. He and his staff of doctors begin every treatment with in-depth consultations, where they determine the lasers, instruments, and novelty sound effects needed to successfully enhance eyesight. Once they’ve completed their procedures, they also offer eligible patients a Lifetime Assurance Plan, granting them free lifetime access to any fine-tuning surgeries.
The owner of Atlanta Eye Shop prides herself on the individualized service and friendly atmosphere afforded by her well-trained, affable staff. Throughout the day, staffers can be found helping patrons choose a flattering set of frames from display cases brimming with designer eyewear from a carefully-curated assortment of brands. An in-house optometrist is available to remedy medical eye issues and test peepers’ capabilities via eye exams and timed Waldo-spotting tests.