Thirty years ago, Jim Brussock started planting Scotch pines on a small stretch of his Wisconsin hunting land. Since then, this small thicket has grown into a 200-acre expanse that sprouts fresh Balsam and Fraser Firs. Trees are cut as late in the season as possible, ensuring that they remain a beacon of brightness and light as the holiday causes people to cry into pans of stuffing. Though Jim and his team procure only the top 5% of their trees for sale, any customer unsatisfied with their purchase can return these or the farm’s selection of wreaths and garland for a full refund anytime before Christmas. A free disposal bag is included with each shipment, meaning customers needn’t dump their naked tree out into the cold.
At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
Unique Arts head product designer Ati Goknur and his staff handcraft a diverse ecosystem of outdoor accouterments using carefully chosen processes and materials, such as Forest Stewardship Council-certified wood. Ati also personally visits Unique Arts’ overseas partners before deeming their products eco-friendly and genie-absent enough to sell. Olympia solar lights illuminate walkways and remote property areas without enlarging carbon footprints ($49, six per set). The plug-less bulbs recharge automatically during the day and blink on when the sun slips into the horizon’s fanny pack at night. Enliven summer barbecues with wafts of charcoal from a stainless-steel screened fire pit ($99). The avian flutterings around a tall birdbath ($99) give patio populations something to look at as they lounge on a honey-brown Birmingham bench constructed from FSC-certified eucalyptus and do the New York Times crossword tattoos on their arms.