The staff at New Balance isn't concerned with simply selling shoes—their mission is to pair customers with the footwear that will carry them comfortably through life’s arduous steps. Understanding that an ill-fitting pair of athletic shoes can cause pain to joints and potentially damage knees, hips, and the back, associates measure the length and width of each client's foot and conduct a gait analysis to chart the trajectory of their stride when walking normally or running through ball pits. The data are collected to help the staff match clients with their ideal shoe, keeping them running longer and looking good while doing so.
Towne Square Eatery & Bake Shoppe serves up healthy, homemade eats and a rotating Dish of the Day to keep diners' taste buds on their toes. Although the menu changes frequently, diners can expect to dig into such fresh fare as a turkey, mandarin-orange, and sugared-almond salad topped with homemade dressing ($6.25). Savory sandwich selections include the ham and swiss ($6.75) or the Franklin Street Special, a mélange of roast beef, melted provolone, caramelized onion, and horseradish-caper sauce ($7.25). A Saturday brunch menu fuels weekend warriors and breakfast-powered cars with white-truffle eggs ($5.99) and pancakes ($3.99), which can be paired with whistle-whetting gourmet espresso drinks or smoothies.
For decades, JCPenney Portraits has welcomed families into its friendly studios, where photographers expertly photograph subjects of any age. Digital cameras, professional lighting, and a wide selection of backgrounds all work together to ensure a polished, personalized look for every family portrait, school picture, business headshot, or baby announcement. To customize the session even more, the staff also encourages guests to incorporate items with special meaning such as a baby blanket, a family heirloom, or the wishbone from grandma's first Thanksgiving.
After the final flash, clients and a team member head to the viewing kiosk, where they can select their photos and customize them. Beyond prints, memories may also be preserved on high-resolution MyImages CDs, gallery wraps, or through JCPenney Portraits' archival program, which allows clients to store and share their portraits online.
In 1965, Popular Mechanics ran a small classified ad for Brookstone, a new catalog company that packed its pages with functional products and detail-oriented descriptions. Brookstone quickly expanded to meet the high demand for its collection of “hard-to-find tools,” and opened the door to its first retail location in 1973. Today, Brookstone’s more than 300 nationwide retail locations allow customers to test-drive its ever-growing lineup of interesting products, which range from Bluetooth-enabled massage chairs to power adapters designed for international travelers and their electronic passports. Staying true to its roots as a catalog company, Brookstone houses an even larger selection of products, each waiting patiently to be shipped, on its website.