The staff at New Balance isn't concerned with simply selling shoes—their mission is to pair customers with the footwear that will carry them comfortably through life’s arduous steps. Understanding that an ill-fitting pair of athletic shoes can cause pain to joints and potentially damage knees, hips, and the back, associates measure the length and width of each client's foot and conduct a gait analysis to chart the trajectory of their stride when walking normally or running through ball pits. The data are collected to help the staff match clients with their ideal shoe, keeping them running longer and looking good while doing so.
In 1965, Popular Mechanics ran a small classified ad for Brookstone, a new catalog company that packed its pages with functional products and detail-oriented descriptions. Brookstone quickly expanded to meet the high demand for its collection of “hard-to-find tools,” and opened the door to its first retail location in 1973. Today, Brookstone’s more than 300 nationwide retail locations allow customers to test-drive its ever-growing lineup of interesting products, which range from Bluetooth-enabled massage chairs to power adapters designed for international travelers and their electronic passports. Staying true to its roots as a catalog company, Brookstone houses an even larger selection of products, each waiting patiently to be shipped, on its website.
jcpenney portraits' professional photographers capture paramount moments in premier lighting with high-tech digital cameras and a choice of vivid background images. After clients discuss pose preferences with their portraitist, subjects take the stage for approximately 10 minutes of flashing bulbs, bright smiles, and focused lenses. Following the shoot, customers and friendly photogs pore over digital frames to select which pictures are worthy of being immortalized onto six single-image enhanced sheets in a variety of sizes; customers can choose a different pose for each photo sheet, for a total of six poses. Customers receive one 10”x13”, two 8”x10”, two 5”7”, four 3.5”x5”, eight wallet-size, and one specialty-size (10”x10” or smaller) Be Squared portrait, all of which are ready to be wall-mounted alongside each other in a courageous declaration of self-love. A CD with one high-resolution image is also included. Customers may take an additional 40% off any purchases made that day.
One of the East Coast's best-known members-only wholesale retailers, BJ's Wholesale Club serves more than six million members in 201 clubs as far west as Ohio. Within these sprawling locations, savvy shoppers knock out most of their errands in a single stop. In the same visit, members can stock up on economy-sized groceries–including USDA choice meats, farm-fresh produce, and everyday essentials–grab name-brand electronics, get their vision checked at BJ's Optical, and even plan a vacation through BJ's Travel. Each service makes up a single part of the club's well-rounded retail experience, but simplifying shopping isn't BJ's Wholesale Club's only goal; in 2012 alone, the company donated more than $3.2 million to charitable organizations.
Tommy's Jerky Outlet is the place for preserved proteins in Northeastern Ohio, stocking a wide range of locally made jerky and sticks of meat called smokies. These portable meat snacks come in flavors such as teriyaki beef and cherry-maple elk, as well as honey-barbecue turkey and roasted jalapeño pork. Customers can purchase 8-ounce bags of smokies, which are perfect for an afternoon hike through the forest, or 16-ounce bags, which can help keep drivers nourished on a road trip from Alaska to Nova Scotia.