Gander Mountain Academy's simulators render virtual targets at varying distances and with real-world precision, including accurate bullet holes. The simulators' technology delivers an array of training benefits, such as making the experience less intimidating for novices and letting advanced students choose more sophisticated target scenarios. Gander Mountain's ownership developed this training technology upon recognizing that with over 130 stores, it was among the nation's largest retailer of firearms. This led to Gander Mountain Academy, a place where technology meets elite-training resources previously available only to the military and law enforcement.
All of Badgerland Bowling Centers' six locations have a lot in common. At each location, groups hurtle colorful balls down slick, glossy lanes, refueling at an onsite restaurant between matches. All of the alleys host birthday, work, and fundraising parties and tournaments such as the Badgerland Bowling 300 Club—which has doled out more than $35,000 in cash prizes since 2002—and the Badgerland Open, which welcomed 113 competitors in 2011, one of whom snagged a grand prize of $500 and 1,000 bragging rights.
But like sextuplets working undercover for the CIA, each center also maintains a unique identity. At Badger Bowl in Madison, live musicfloods the lanes on weekends, and dancers jump and jive on West Coast Swing nights on Wednesday. Nearby at Dream Lanes, laser and disco lights slice through fog amid thundering music during Ultra Bowling every Friday and Saturday evening.
Brittingham Boats conquers the water in many ways. Their rental fleet boasts all manner of paddlecraft, from tandem kayaks and canoes to standup paddleboards and paddle boats. The boating gurus can also supply all the gear for fishing trips out on Monona Bay and Monona Lake. They even host yoga classes on SUP boards, leading students through a tapestry of poses while perched atop standup paddleboards. Following paddle excursions, guest may drop by the Brittingham coffee shop to nosh on gourmet grilled cheese or indulge in creamy scoops of Babcock Ice Cream.
A college soccer star, Keva Sports Center CEO Eric Fritz knew he wanted to incorporate his passion into his business. Now, 12 years later, Keva Sports Center has grown from 70,000 square feet to more than 130,000 and draws more than 350,000 people to its indoor and outdoor turf fields per year. Pride is won among adults on volleyball and basketball courts, while the kids bounce on inflatables. The word "Keva" is a Native American term referring to a meeting place, and Mr. Fritz and his staff strive to be a gathering place for the community, hosting Sober Saturdays to promote clean fun for area middle-schoolers and teens.
Water comes into play on 13 of the 18 holes at Rock River Hills Golf Club. That's because the course stretches out along the Rock River, a feature that also attracts an abundance of wildlife to the club's grounds. Aside from scenic rounds, the facility can punctuate visits with gear from a full-service pro shop, instruction from a PGA associate instructor, and eats from a dining room overlooking the river and a local wildlife refuge.
Course at a Glance * 18-hole, par 70 course * Total of 6,243 yards * Course rating of 70.5 from the back tees * Course slope of 127 from the back tees * Three tees per hole
Two teams of gunmen disperse across the tower field, some marksmen ducking for cover in the World War II–style bunkers constructed of railroad ties, others seeking protection inside the field's two-story pillboxes. Silently holding their positions, the players feel a hush fall over the field as they wait to see which side will make the first move in their battle to take the central, three-story tower. As they sit frozen behind their barricades, an excruciating hush envelops each one until it seems they're each alone on the territory. And then someone sprints toward the tower.
Apocalypse Paintball spans 50 acres of playing grounds, encompassing 15 current and upcoming fields that range from two speedball courses to a 40,000-square-foot castle. Coordinating both walk-on and private play, Apocalypse's staff maintains active, challenging bouts through organized games such as capture the flag and downed pilot. Between competitions, a fire pit, grills, and a large picnic area invite players to recuperate and exchange stories of catching incoming fire with their bare hands.
In addition to paintball, the Apocalypse crew also runs Airsoft sessions and hosts tournaments. An FAQ page anticipates visitors' questions to encourage a seamless transition to the fields.