As an Aveda Concept salon, Assaf Aveda Salon utilizes a full line of Aveda products to refashion hair into sleek, luxurious locks. The salon welcomes guests into its spacious abode with an array of spa-like amenities. All services come with a steaming cup of organic herbal tea, a complimentary scalp massage with a hot towel and aromatic oil, and a hand massage with Aveda Hand Relief cream. Hardwood floors encourage posttreatment sock skating, and chrome-and-leather chairs provide the ideal furniture for games of pretend spaceship piloting.
Bright blue and red lights radiate from a collection of tanning booths in the back of Solea Tanning & Beauty Lounge, bathing private rooms in technicolor tones. The front holds equally colorful couches and a unique wavy desk, designed to both catch the eye and firmly remind guests not to sit on it. This well-thought-out decor emits an air of confidence and beauty—the very same traits that the salon aims to instill in its clients through services such as facials, cellulite removal, and tanning.
Victoria Ruben believes beauty shouldn’t be temporary. After founding her permanent-makeup business 20 years ago in Paris, she decided to further her aesthetic mission by opening a cosmetology and beauty school to share her refined technique with others. Today, Victoria combines her expertise with the latest tattooing equipment to fine-tune faces in her Florida studio. Her precise yet painterly touches of color can simulate all the hallmarks of a professional makeup application, from defining brows to subtly shading lips to drawing distinguished monocles.
Aviva Yunger firmly believes that proper skincare is key to leading a healthy life, much like exercising regularly and eating nutritious foods. The seasoned aesthetician helps clients attain healthy skin with an array of skincare treatments, from deep-cleansing derma deep facials to rejuvenating clinical-style extraction facials. She performs customized treatments that can accommodate a variety of different skin types, even offering a specialty facial designed for men. Aviva also extends her beautician expertise to waxing services that remove hair from faces and bodies.
The aestheticians at Fresh Faces bolster their facials with products from Skin Fitness Therapy, professional-grade potions that meld natural ingredients with scientific formulas. This is part of the progressive approach they take regarding skincare treatments, which are customized to address each individual’s particular skincare needs. Along with facials, the staff performs microdermabrasion and skin-exfoliation treatments to eliminate dull, lifeless skin cells on the face. Downy robes and complimentary beverages help clients relax and wind down during their treatment.