As a 23-year-old junior, Tom Hatten didn’t spend his evenings at the raucous parties or ice-cream socials associated with college life. Instead, he’d spend the waning hours of his evenings waiting by the dryer for the last batch of towels before collapsing into bed. In the morning, he would lug them to Mountainside Fitness, the gym he opened as a student that he has thrown all his energy into maintaining ever since.
Today, the humble 4,800-square-foot space has bloomed into nine gyms that average a sweeping 41,000 square feet. Tom’s vision of creating a friendly neighborhood gym that greets each guest with a warm towel underscores every decision he makes for the different locations, from the colorful kid-care spaces to the entertaining group fitness classes. Personal trainers plan regimens tailored to each client, helping them lose weight, build muscle, or target the muscles that will help build a better golf game. Clients can create their own routines with the help of cardio and weight machines, or explore the different amenities at each location, such as saunas, rock-climbing walls, and indoor basketball courts.
In 1998, after 25 years operating health clubs across Phoenix, Kelly Bruce jumped at the opportunity to open his own club, Fitness 1 Gym. Today, Fitness 1 has expanded to locations across Phoenix, each and every one helmed by Kelly and his sons Chad, Richard, and Bobby. “We don’t just own them,” Chad proudly says, “we run them and we’re in the clubs everyday.” The amenities are certainly attractive, but it seems that what has really made Fitness 1 successful is the Bruce's dedication to their family-run enterprise. “I think that our members feel at home,” says Bobby. “I think [they] realize that it’s not a show… they're coming in here to get to work, to get results.”
Members—who are not forced into long-term contracts—can do just that thanks to an array of cardio and strength-training machines, free weights, and one-on-one personal training. The studio also offers members free fitness classes, such as Power Yoga, Chiseled, and Xplode—an interval-training class.
Since 2008, Dance Doctors has been committed to transforming students of all skill levels into confident, capable dancers. Dance Doctors’ professional instructors teach classes at two locations—a dance studio in Surprise and another in Mesa—providing easier access for students who have busy schedules or keep waking up in strange places. Instructors teach waltz, swing, and salsa steps to beginners and experts alike, and they also schedule Zumba dance-fitness classes that are set to upbeat latin music with a BPM of at least 1000.
Fitness guru Shane Arcadia has dedicated himself to delivering personalized fitness guidance with a range of boot camps, training, and other services at TASK Fitness. Shane’s weekly classes and fitness outings include 45-minute boot camps designed to burn 1,000 calories, group runs and hikes, and team-sports sessions. He also leads one-on-one grocery-store tours, sharing tips on how to pick out healthy foods and maintain a balanced diet.
At Delight Beauty and Day Spa, aestheticians strive to give patients a retreat from everyday stressors. They stock the waiting room with complimentary beverages and snacks, and while new clients wait, they fill out a form that helps tailor services to their skin and body issues. The spa's private rooms are as quiet and tranquil as a mouse in a library. Clients lie on crisp linens while aestheticians explain their treatments, from facials targeted to skin type to massages that aim to simply relax, reduce chronic muscle aches, or assuage the discomfort of pregnancy. If they are interested, clients can also have staffers inform them about the latest beauty services, such as eyelash extensions or permanent makeup. The team is so experienced in the latter, they train future techs onsite.
As they enter the training circle at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby by trading stations throughout the 30-minute training session. One minute is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.