With fresh towels and drinks for purchase on hand, the staff at Pure Group is ready to support exercisers as they attend one of their many classes. Classes are tailored to meet a broad range of clients' needs. That's why on any given day, the curriculum may include Zumba dance-fitness for those who want to have fun while they burn calories, Insanity cardio conditioning for clients seeking an intense workout, or stationary cycling for people who want the thrill of zipping around on a bike without having to actually learn how to ride a bike.
First a teacher, and then a stay-at-home mom, Melissa Spredemann turned to indoor cycling to help her get into shape. With 12 years of experience under her belt, she decided to become certified to teach others the exercise form she loved so much. Just one year into teaching, she knew she wanted to pursue her passion full-time, so she opened Velocity Cycling Studio to share stationary cycling's benefits with others. She handpicked a team of instructors, each chosen for their commitment, enthusiasm, and innate ability to bike while not covering any distance. Melissa made the conscious decision to open a niche gym, focusing on indoor cycling and only indoor cycling. In the studio, an army of Spinner NXT bikes with SPD clips seats students as they bike through poses, drills, and movements designed to mimic outdoor riding. Thumping tunes pump up pupils as they ride, keeping them motivated to pedal to the upbeat tempos. Unlike big-box gyms and arranged friendships, Velocity Cycling Studio never requires a contract—guests simply pay per ride.
Real Health & Fitness Center's four floors are chock-full of free weights, circuit-and-cardio equipment, and studio space. Instructors teach a variety of classes, including cycling, martial arts, yoga, Zumba, and Power TRX. Certified SilverSneakers instructors guide senior citizens into physical wellness during YogaStretch and Muscular Strength & Range of Movement classes. An onsite dietician helps guests find an appropriate food plan to complement workouts, and daycare is offered for clients’ kids and houseplants.
It doesn't take complicated machines, elaborate schedules, or cybernetic implants to get in shape. All it takes is determination, a plan, and a support system. Oh, and some kettlebells. That's the philosophy behind CrossFit, a no frills workout plan built on clients' drive to improve. After working their way up to the full regimen with the On Ramp program, members of CrossFit Racine begin a high-intensity syllabus of squats and deadlifts, seasoned with a dose of burpees and sandbag intimidating.
Dave Gerry started the Princeton Club with three simple tenets in mind: great trainers, exceptional equipment, and easy access. To realize that dream, he assembled a team of American College of Sports Medicine–certified personal trainers to helm the cardio and strength-training centers 24 hours a day.
Whether working out solo, in a group class, or with a trainer to remind them that bench-pressing beehives is safer with a spotter, guests can drop their young ones off at the free childcare center. Splashes fill the natatorium as swimmers paddle across the six-lane lap pool, as the resistance-current pool's adjustable waves enable guests to walk in place. A dip in the whirlpool soothes stress, and the steam room's eucalyptus aromatherapy and sauna's rejuvenating heat send bodies back into the world refreshed. Above the club, tennis and soccer players soak in vistas of Madison as they duke it out on the rooftop garden's turf. The competition continues indoors on basketball, racquetball, and volleyball courts.