After Sweet! By The Cake Factory’s bakers pull the day’s cupcakes out of the oven, they stop short of slathering them with swirls of buttercream frosting or sprinkling on M&M's or nuts. Instead, they invite guests to decorate their own confections at a cupcake bar stocked with cookie and candy toppings. This hands-on approach lends itself to lively birthday parties, wherein a photographer snaps children in aprons, chef’s hats, and rubber Julia Child masks as they decorate six cupcakes each. The bakery’s Sweet to Others campaign proffers a predesigned cupcake each month whose proceeds benefit nonprofit organizations.