From its first days as a converted parking garage to its time as a host for Quentin Tarantino's five-day movie marathons, Alamo Drafthouse Cinema has ushered film-lovers of all breeds into its atypical auditoriums. The theaters subvert the industry standard by offering locally brewed beer and fine wines, a rotating menu of handcrafted snacks and desserts, and an advertisement-free experience. A long table stretches in front of every row of seats, enabling waiters to unobtrusively pick up written food orders throughout the night.
Both first-run blockbusters and classics are projected onto the silver screen in crisp 35-millimeter or digital format. Meanwhile, surround sound submerges audiences in the cinematic landscape, whether they're seated in one of the intimate theaters reserved for indie screenings or the more expansive spaces afforded to Hollywood epics.
The staff and an enormous shepherd's crook enforce a strict no-talking, no-texting policy—with a few notable exceptions. For example, fan-centric Quote-Along and Sing-Along nights encourage guests to shout their favorite lines, and appearances by actors, directors, and other film celebrities append in-depth discussions onto the show. These exclusive events have helped build Alamo Drafthouse's reputation among cinephiles across the country, leading to nods from Entertainment Weekly, which called it “one of America's most fanatically unique moviegoing experiences,” and Wired, which opined that it "might just be the coolest movie theater in the world."