In 1911, when he opened Standard Optical, Henry Schubach could not have guessed that his successors would be providing LASIK treatments and contact lenses in 18 clinics. Each office fills with chatter as doctors check prescriptions and work to identify common optical issues, such as glaucoma or weeping when an onion dies. Light skips off ranks of designer frames from Coach, Maui Jim, Guess, Lacoste, and Dior, and transitional lenses darken as newly keen-eyed patrons mosey from the shop. The staff at Standard Optical has also performed more than 15,000 LASIK procedures, and offers a free consultation for those seeking to ditch frames.
Michael Harrison loves to talk—specifically about caliber and ammo. That's the main reason he opened Peak Firearms: to help people find the most suitable firearm by providing a friendly face (and ear), and then answering any question they have, no matter how small. To Harrison and his team, this personal approach is what's missing at most other gun outfitters.
That's not to say they only work with beginners, however. Their clientele includes everyone from complete novices to police officers and experienced trap and skeet shooters. They sell guns such as Smith & Wesson handguns and AR-15 rifles, and they repair firearms from their customers' existing stock. Beyond retail sales, Peak Firearms' staff teaches firearms classes at nearby locations.
Eleven water hazards shape The Links at Overlake, where golfers send drives soaring into a horizon bounded by distant mountain peaks. While the waterways offer the biggest threat to a golf ball’s survival, the 18-hole, par 72 course also features knee-high grasses and deep pot bunkers—course motifs inspired by the links-style courses of Scotland. The forward tees—measuring a modest 5,361 yards—let players bypass certain water hazards, while the formidable, 7,248-yard layout from the back tees forces golfers to play right into the course’s grass-stained teeth. Before tee-time, golfers can find their rhythm by taking practice swings or tap-dancing to the sound of clubs hitting balls at the driving range.
Gold’s Gym lures fitness seekers from all walks of life with cardio decks, strength-training equipment, and aerobics rooms filled with energizing classes. Instead of reciting Shakespearean monologues as they jog and pedal, guests can watch movies in a cardio theater lined with treadmills, bikes, and an oversize projection screen. Free weights encourage biceps to bulge, and resistance machines tone arms, abs, and legs. Sports lovers dribble basketballs and volley racquetballs on shiny courts (available at most locations), raising their heart rates as they hone hand-eye coordination. Like the nightly news, Zumba classes take an hour and set Latin-inspired dance moves that vaporize calories to vibrant world music, along with a slew of available selections, including cardio and spin classes. Consult each location’s webpage for a class schedule and a list of additional amenities, which range from childcare to personal training (not included in today’s Groupon).