At more than 1,200 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
On a fateful day in 1933, at the height of the Great Depression, a hitchhiker arrived at The Howdy Come In––a rest stop owned by Ben and Eva Winter––carrying only his clothes and a suitcase full of cabinet-making tools. The Winters decided to hire him to build a chifforobe for their new baby, Bobby, and were so impressed by his craftsmanship that they decided to go into business with their new friend. Soon the partners were selling new and refurbished furniture out of the Winters’ dairy barn under the name Winter’s Furniture Store, and they eventually moved to a storefront in the city of Emporia, where they could share their high-quality wares with more people and fewer confused cows.
Today, the family business is run by the Winters’ son, Bob, who oversaw its expansion into two showrooms in Topeka and Lawrence and gave it a new moniker––Discovery Furniture. His merchandise buyers select fine furniture from around the world, filling the design floors with trusted name brands such as Broyhill, Aspen, and Flexsteel. As a member of the Furniture First buying group, Winter is able to pass along the savings of buying stock in volume along with a guarantee that he will meet or beat any competitor’s advertised price within 75 miles. Interior designers on staff can help customers determine which pieces, styles, and colors best fit their needs, and most of Discovery’s furniture can be custom ordered in any style, color, or fabric, catering to customers who know what they like and like to match their upholstery to their clothes.