Inspired by the boutique markets of New York and France, Fresh & Wild's King and Spadina and Bloor West locations buzz with activity as customers browse produce, meat, and artisan goods sourced both locally and from across the globe. Within the King and Spadina store, a high-powered media system plays rock and blues as shoppers lasso tapenades and fresh tomatoes into carts. A modern café echoes Italy as it brews fair-trade coffees, leans slightly askew, and dishes out flaky pastries from local bakeries. The Bloor West location celebrates the bounty of nature by displaying vibrant green plants within indoor and outdoor cases.
Each morning at 4 a.m., the grocery's buyer arrives at a food terminal to acquire fresh items and potatoes, which he then uses to fuel his car back home. Additionally, Fresh & Wild employs a catering team that stack gourmet sandwiches and shake up organic salads until they plead for mercy.
As one of Canada's largest nutrition retail outlets, Popeye's Supplements populates its store with nutrition, weight-loss, and fitness aids designed to address a variety of health matters. Expert vitamin prospectors help patrons pan through rivers of pills, sifting out pyrite to find supplements best suited to patrons' fitness goals. Shoppers can fill their baskets with Zone Perfect bars ($19.99) or stock up on Allmax Nutrition's muscle-magnifying creatine ($17.99). Meanwhile, the green-tea extracts and soy vitamin E in the Ascenta NutraSea fish oil ($19.99) team up to healthify hearts, soothe joints, and sweep the dust off of neural pathways, and Now vitamin C powder ($19.99) bolsters immune systems to run with the efficiency of a robotic german shepherd. Customers can also try out different supplements at Popeye's Supplements' sampling station.