Since its 1965 founding in Venice Beach, California, Gold's Gym has dotted the globe with more than 600 locations where professional athletes and exercise newbies gather under the umbrella of personal strength and use more than 150 pieces of cardio equipment, attend over 100 different classes, and play on the racketball court, basketball court and in the pool. Nearly 3.5 million Gold's members chart and aim for their fitness peaks, perspiring beneath the gaze of certified personal trainers or pedaling beside peers at cycling sessions. In a diverse lineup of group classes, patrons strengthen cores with Pilates, finger-paint pictures of ninjas in martial arts, and amp up heart rates along to the pulsating soundtracks of Les Mills routines.
Many Gold's Gym locations stockpile futuristic amenities, such as cardio machines with individual iPod docks and televisions that help keep patrons motivated. Members also have access to Kids Care and even tanning booths.
In 1976, educator, musician, and kinesiologist Robin Wes longed for a children's gym that prioritized personal growth over competition. Unveiled at a time when physical-education classes pushed students to focus almost exclusively on winning, Robin's program was swiftly adopted and is now used in more than 300 Little Gyms worldwide. Robin still pens original music to accompany lessons, which engage whippersnappers aged 4 months to 12 years with gymnastics, dance, karate, and parent and child activities.
Each of The Little Gym's classes introduces simple movements that sharpen motor skills and set brains whirring, allowing kids to progress at their own pace until they can finally build a computer out of macaroni and glitter. Staff members strive to build a base for lifelong social skills and self-assurance with each exercise, including activities rooted purely in fun, such as summer camps or birthday parties, which helped The Little Gym to earn title of #1 Birthday Chain in Parents Magazine.
During the day or night, on a holiday or a plain old Tuesday, Anytime Fitness is always open. Once they register, members get a key to the gym’s secured entryway, which means they have 24-hour-a-day, 365-days-a-year access to any of the club’s nearly 1,800 locations all over the globe. Personal trainers staff each location, where they lead customized one-on-one training sessions or provide quick and simple tips for using the gym’s high-quality cardio and strength-training equipment. The roster of group classes includes kickboxing and boot camp to whip bodies into shape in a fun and supportive environment. After a sweat session, members can head to the locker room for a shower or catch up on their stories on one of the treadmills equipped with a personal TV. Exercisers can also accentuate their hard-earned musculature with a tanning session or two, since access to beds is either added onto their membership for an additional fee or billed on a pay-per-use basis.
As they enter the training circuit at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby by trading stations throughout the 30-minute training session. Thirty seconds is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.