CEO Peter Harvey believes that a quality gym staff must demonstrate more than technical expertise. "Service doesn't only mean showing someone how to do an arm curl," he says. Certified personal trainers develop workouts that zero in on each person?s specific goals, giving clients the skills to pole-vault over impassable plateaus. By steadfastly refusing to hand out fish in favor of putting on master classes in fishing, they help clients become self-sufficient, educating them on fundamentals.
During these one-on-one sessions, and in solo workouts, guests set calories ablaze atop rows of continually updated equipment. Treadmills, recumbent bikes, and strength-training tools line the walls.
Members can also drop in for as many group classes as they can muster. Inside a separate studio, stationary cycles whir in time with galvanizing music, kickboxing strikes arc through the air, and barbells rise with each BodyPump rep. For more meditative practices, Pilates sessions and several types of yoga enhance flexibility and focus.
After meeting the physical demands of army training and working for two decades in the fitness industry, president of Custom Fitness Concepts Tom Kalka channeled his health and fitness savvy into CFC's training programs. His expert team of personal trainers visits homes and corporate offices to lead patrons in custom workout routines. Furthering fat-burning efforts, educational seminars on conditioning, nutrition, and orchestrating funerals for annihilated calories prime attendees for a salubrious lifestyle shift. CFC instructors also chisel away unwanted fat with a boot-camp series, whose ever-shifting medley of calisthenics and strength training was deemed the country's second-best boot camp in 2008 by Exercise TV.
VM Body and Health goes a step further than most massage centers: its staff offer eight massage classes dedicated to teaching the finer points of specific modalities. But clients can still receive their choice of 10 available styles from both the East and West, reflecting founder Juan Carlos Villanueva’s passion for traditional Chinese medicine. His interest has taken him throughout Asia to study the continent's indigenous bodywork concepts, resulting not only in Asian massage options at his center but also acupressure and reflexology classes that introduce students to the basics of performing each modality. In addition to massage, staff members host classes and lectures on various aspects of whole-body health, including yoga, nutrition, and the hokey pokey.
An authorized AT&T retailer, AT&T Portables sets itself apart from the crowd with customer-service-oriented staffers who guide shoppers through the process of picking phones and accessories from an extensive inventory. Each employee is well versed in the bells and whistles of the latest smartphones from Apple, Samsung, Blackberry, and Nokia, helping shoppers translate tech specs into real-world pros and cons. Customers’ chosen phones are accompanied by a range of protective and stylish accessories, as well as cellular plans that provide an appropriate amount of minutes, text messages, and bandwidth for sending and receiving urgent cat videos.
Professional sleep counselors facilitate peaceful slumber at more than 80 Mattress Discounters locations nationwide, where showrooms brim with mattresses from brands such as Sealy Posturepedic, Tempur-Pedic, and Space Age Foam. Unlike pet stores, Mattress Discounters encourages customers to lie on the merchandise, as sleep counselors use the Discover Your Comfort system to ask questions about sleep position and comfort level. With this information in hand, client and counselor select the right mattress for restful slumber, with each sleep surface backed by a 60-night comfort guarantee.
High-backed, black leather sectional sofas set the stage for seriously fun lounging at the expansive, sprawling Iris Lounge. The sultrily, dimly lit nightspot features drooping lamps that spill red light across the lounge's four red-felted billiards tables as a weekend DJ spins floor-filling party anthems. Throughout the week, salsa, live jazz, and ladies’ nights entertain patrons who would otherwise keep occupied by luring skunks into the crawlspaces of neighbors’ homes. An exclusive members' only cigar bar offers up vintage scotches for smokers, and a menu offers calamari, crab cakes, and customizable grilled cheeses.