Golf Swing Exchange electronically disseminates professional, personalized tips and tricks to players of all skill levels through swing assessments, clinics, and memberships that provide access to its golfing resources. A player embarking on basic swing analysis first pays a visit to the outfit's golf-performance center, where he or she takes practice swings for 30 minutes while a video camera records each drive, chip, and tap-in. Within 24 hours of the session, a PGA professional takes a close look at the recording and offers his expertise via a follow-up virtual lesson, complete with specific drills to correct improper techniques, such as basketball-style dunking. After practicing the drills, the player may submit two more recordings for additional follow-up virtual lessons, ensuring that game-injuring issues heal completely.
Basic membership with Golf Swing Exchange is free, and includes access to its stats tracking, golf tips, and tee-booking system. Golfers can also upgrade for a fee to receive virtual lessons or advanced golf instruction.