Golf Swing Exchange electronically disseminates professional, personalized tips and tricks to players of all skill levels through swing assessments, clinics, and memberships that provide access to its golfing resources. A player embarking on basic swing analysis first pays a visit to the outfit's golf-performance center, where he or she takes practice swings for 30 minutes while a video camera records each drive, chip, and tap-in. Within 24 hours of the session, a PGA professional takes a close look at the recording and offers his expertise via a follow-up virtual lesson, complete with specific drills to correct improper techniques, such as basketball-style dunking. After practicing the drills, the player may submit two more recordings for additional follow-up virtual lessons, ensuring that game-injuring issues heal completely.
Basic membership with Golf Swing Exchange is free, and includes access to its stats tracking, golf tips, and tee-booking system. Golfers can also upgrade for a fee to receive virtual lessons or advanced golf instruction.
Originally arising in medieval France, court tennis—otherwise known as "real tennis" (which means "royal tennis")—is the ancestor of all modern racket games. One of only 11 court-tennis locations in the United States, Prince's Court lets sportsmen and -women rediscover the classic sport of kings. In private lessons, instructors go over the niceties of the highly strategic game, covering such unusual rules as service, which must bounce off an overhang known as the penthouse. Members can also rent the asymmetric rackets until they purchase their own and take advantage of club matchmaking, pairing them against opponents of similar skill.
CEO Peter Harvey believes that a quality gym staff must demonstrate more than technical expertise. "Service doesn't only mean showing someone how to do an arm curl," he says. Certified personal trainers develop workouts that zero in on each person?s specific goals, giving clients the skills to pole-vault over impassable plateaus. By steadfastly refusing to hand out fish in favor of putting on master classes in fishing, they help clients become self-sufficient, educating them on fundamentals.
During these one-on-one sessions, and in solo workouts, guests set calories ablaze atop rows of continually updated equipment. Treadmills, recumbent bikes, and strength-training tools line the walls.
Members can also drop in for as many group classes as they can muster. Inside a separate studio, stationary cycles whir in time with galvanizing music, kickboxing strikes arc through the air, and barbells rise with each BodyPump rep. For more meditative practices, Pilates sessions and several types of yoga enhance flexibility and focus.