For more than 25 years, Play It Again Sports has bedecked kids and adults with high-end, wallet-friendly athletic armor and gear so that they can kick, swing, punt, and take flamboyant exception to referee calls with gusto. New inventory arrives every day, and the friendly staff can lead quality-seeking shoppers to the top brands lining the spacious storefront shelves, including Callaway, Titleist, Nike, Adidas, Easton, Prince, and more. Prices vary by item, but you'll have enough credit to purchase a ton of different athletic accouterments. Baseball fans can outfit themselves with an Easton BMX baseball glove ($29.99), while divot devotees can load up on a dozen Titleist PROV1 recycled golf balls ($19.99). Otherwise, get started on a random collection of medicine balls, hockey sticks, and 25-pound weights so that you're prepared to play any sports that appear to you in dreams.
The staff at Golf Villa is passionate about the sport. The experts there can help golfers hone their games during private lessons, or they can recommend the right equipment from a selection of used men's and women's clubs. Alternatively, they fit, repair, and regrip clubs. The staff is also happy to just chat about golf, and they often have a tournament playing on the store's TV.
The golfing gurus at Edwin Watts Golf Academy diagnose and correct their students' poor swing and putting habits in an effort to help them improve their shots and lower their scores. In one-on-one swing-analysis sessions, students learn a repeatable swing that eliminates tendencies they may have to slice, hook, push, or pull the ball. A special laser attaches to the end of the player's club and tracks the swing path while JC Video swing-analysis software records the session from two separate angles, lest analysis be thrown off by only looking at the golfer’s good side. Putting analysis employs Tomi technology to measure eight separate parameters of the putting stroke, from clubhead orientation at address to swing path and tempo. After swing and putting lessons, students may access the recordings on a password-protected website, so they can forward videos to friends or sports-documentary filmmakers.
Fleet Feet Sports helps promote an active, healthy community by outfitting people of all fitness levels with the proper apparel and footwear. At three different locations, the staff maintains a one-on-one connection with customers, particularly during the Fit Process—an extensive, multistep fitting formula that incorporates multiple measurements and a gait analysis so shoes, socks, and inserts jive comfortably with every foot. To ensure clients are swift enough to compete in marathons or outrun even the fastest repo man, Fleet Feet Sports also offers marathon training and free workouts every Thursday at its Sandy Springs store.
Peter Glenn stocks its shelves with a wealth of sporting equipment and apparel for tennis, skiing, snowboarding, and water skiing. Brands such as Alpinestar, Wilson, Prince, K-Swiss, and Head line the walls of both Atlanta locations, waiting to slip over heads, armor shoulders and feet, and comfort whining tennis elbows. Tail and K-Swiss tennis garments distract opponents with bright colors and sleek designs ($35+), and a re-strung racket ($18) and new tennis balls ($2.99+) let the seed of a powerful forehand flower into beautiful aces. Springing flashily out of their boxes and leather jackets, tennis shoes ($59.99+) and rackets ($79.99+) intimidate opponents with their frightening utility and charm referees with their roguish good looks.