El Paso transplants John Dorgan and Conrad Bejarano founded I Luv Video in 1984, and unlike corporate movie-rental stores, their independent store is still thriving. That's because it celebrates classic, indie, and hard-to-find movies, offering patrons an extensive selection of films across a variety of formats.
Unlike watching streaming movies on demand, I Luv Video brings movie lovers together in a real-life social environment, treating visitors to special events such as Cinemondays film screenings, Free Beer Tuesdays, and Spot the Baguette in the French Film Friday. Guests can also chat with fellow film buffs or knowledgable staffers as they browse an ever-growing selection of cult films, underground hits, and big-name titles, all easily pinpointed through the store's online search function. Additionally, the store attracts patrons with its rare vintage toys, movie memorabilia, and films.