When owner Aaron Stevens says that climbing “builds strength, self-confidence, and trust,” he’s speaking from experience. For much of his life, Aaron suffered from acrophobia, otherwise known as a fear of heights. To deal with his fear, he took an unexpected strategy. He started climbing.
Today, when he walks around Climb Iowa’s 10,000 square feet of top-roping, bouldering, and lead-climbing stations, his proudest moments are when he sees guests “persevere on the climbing wall and achieve a level they never thought they could attain.” An avid outdoorsman, Aaron and his crew oversee simulated climbing terrains that include cracks, overhangs, laybacks, verticals, and slabs. In addition to open sessions, Climb Iowa’s team members lead classes tailored for both beginning and intermediate to advanced climbers. They also offer yoga classes to keep climbers lithe, along with youth summer camps and a recreational and competitive climbing team. Beyond the classes, an extensive stock of gear equips climbers for adventures inside and outside of the gym. Climb Iowa’s construction reflects its team’s love of the outdoors, sporting an eco-friendly design with plentiful natural lighting, geothermal heating and cooling, bicycle racks, and parking spaces for Flintstone cars.
Back in 1999, brothers David and Rick Kueber noticed a lag in business at their chain of video-rental shops during the summer months, when no one wanted to be cooped up inside watching movies. The two put their heads together and found a rather unconventional solution to their problem: tanning beds. They installed a new fleet of skin-bronzing machines and sat back as so many clients flocked to their shop that the brothers were forced to open an entire store just to cater to their clients? tanning demands. This was the birth of Sun Tan City. Today, what started as an experimental side business boasts more than 200 locations across 16 states.
The staff at each location maintains a meticulously clean space, where they show clients to UV beds dubbed fast, faster, fastest, and instant. The beds include features such as facial tanners and self-contained air conditioners. Alternatively, clients can opt for the UV-free, automated VersaSpa system, which swathes physiques in a DHA, plant-based bronzing solution. The liquid reacts naturally with skin?s amino acids, creating an even coat as radiant as the high beams on Helios?s chariot within 46 seconds.
Aches Away Therapeutic Massage and Skin Wellness's licensed massage therapist relaxes bodies with one of six massage modalities, tailored to address each client’s individual needs. Swedish massage, the most popular technique, uses gentle pressure and soothing strokes to promote total relaxation, while deep-tissue massage applies firm pressure to taut tissue, uncoiling tightly wound muscles and helping to relieve pain from past unicycle-jousting injuries. Prenatal massage eases lower-back tension associated with human incubation, and the raindrop technique splashes essential oils onto skin to promote tranquility. The relaxing manipulations of lymphatic therapy cause a drowsy lymphatic system to eagerly awaken like a shadow hunter on a sunny day. During a hot-stone massage, heated stones rest atop sore surfaces to melt pain and stress into a collected lava puddle. Along with signature massage services, staff members also provide waxing services, custom facials, and chemical peels.
For many, maintaining a healthy fitness regimen is an off-putting chore on par with cleaning the garage or assembling that backyard roller coaster for the kids. The folks behind Snap Fitness, who now boast locations all over the world, are of the opinion that this doesn't have to be the case. They believe 24-hour access to premium cardio and strength-training equipment, innovative easyFIT monitors to track personal progress, and perpetual guidance from certified professionals can help transform physical fitness into an accessible activity that yields measurable and tangible results. In addition to providing online workout rubrics and meal plans, they work to keep sweat glands up and running by offering work out rewards programs, making regular check-in calls, and measuring bodies—sans padded muscle suits—every 30 days.
Kids bounce off the walls of inflatable bouncers, cascade down air-filled slides, and squirm through plush obstacle courses at Pump It Up's indoor playground. Designed with safety in mind, this staff-supervised funhouse excites children's imaginations while they burn off extra energy at open jump.
Also designed as a party venue, the interactive party experiences involve interactive themes such as Pirate Quest and Superhero Training Camp, which challenges kids to decode secret messages as they listen to an adventuresome soundtrack. To fuel parties, parents can purchase pop, pizza, and cake, alongside balloons and goodie bags. Strengthening both imagination and body, Pump It Up also offers Jump-N-Art summer camps, where kids replicate Picasso's creative process of painting, then getting dizzy in an inflatable mansion.
Incredible Pizza Company 86th St. entertains young revelers with more than 100 games, more than 100 homestyle-buffet offerings, and four themed dining areas: a 1950s–style diner, a drive-in movie theater, a family room, and a gymnasium. Guests can drive bumper cars and go-karts, play laser tag, or enjoy myriad arcade games, earning tickets that can be exchanged for toys and prizes. Between games, plates are graced with 8 to 10 varieties of pizza, as well as baked potatoes that can be dressed with custom toppings before being loaded into potato guns. Incredible Pizza Company also offers a variety of birthday packages, which include access to private rooms, food, balloon bouquets, and invitations.