Roy Strassman has dedicated more than 30 years of his life to helping people live fulfilling, pain-free lives. Although Roy can use a lighter massage technique to ease his clients' suffering, his chosen treatment modality is Hellerwork—a bodywork system that uses deep-tissue pressure to promote proper alignment among the muscles and joints. This pressure can do more than just relieve the tension caused by stress-laden muscles. It can also help increase flexibility, improve posture, and reenergize clients while contributing to a balanced sense of holistic well-being for the mind as well as the body.
When people are ill, they usually either make a doctor's appointment or lie in bed and wait it out. Pharmaca Integrative Pharmacy has created a third option. Visits to its stores, which are scattered across the western US, are more casual than a doctor's visit but less passive than bed rest. Each location's team of health experts, including credentialed pharmacists, naturopathic doctors, herbalists, nutritionists, and more, consult with customers?no appointment needed.
But Pharmaca aims to serve its customers every day, not just on sick days. Its stores have been drawing droves of clients since 2000, partly because they meet so many needs in just one spot. In addition to a full-service pharmacy, Pharmaca offers organic and food-based vitamins from MegaFood and New Chapter; professional-grade skin care and cosmetics from Jane Iredale, Sanitas, and Dr. Hauschka; and therapeutic-grade supplements from Metagenics and Thorne Research. Customers can also choose from an assortment of homeopathic remedies, herbal formulations, medical supplies, toiletries, gifts, and fair-trade chocolates.
Along one side of Il Fiorello's olive groves, a creek creates just the right kind of soil drainage for the hearty trees that flourish in sunny, dry conditions. Totaling more than 2,000 in number, the trees help produce the award-winning olive oils that are crafted on-site. Visitors to Il Fiorello?which means "little flower" in Italian and nothing in Japanese?can tour the olive mill, which works through an impressive three tons of olives per hour. From there, guests can head to the tasting room to try samples of the finished product, as well as balsamic vinegar reductions.
The produce curators at Planet Organics look to the green thumbs of small local farms to shuttle organic fruits and veggies from fields onto area tables in less than 48 hours. An armful of earth's bounty appears eagerly at doorsteps or tree-house ladders, and patrons choose from a case of all fruits, all vegetables, or a half-and-half mix of fruits and vegetables. The organic outfitter ensures freshness by maintaining strict delivery logistics and only recruiting fruits grown for flavor and hereditary dimples rather than longevity. Patrons can keep jonagold apples on necklaces at all times of day to ward off visits from hungry doctors, or add Watsonville strawberries to cool spring salads to delight dinner guests.
Marisa and Chad North both know the struggles of controlling gluten intolerance. Marisa began showing the symptoms of the condition at 18 months of age. Her mother, also diagnosed as gluten intolerant, knew how to modify her diet, but it often left Marisa feeling alienated from her friends. Chad wasn't aware of his gluten intolerance until he was 14, when a collapse from exhaustion turned out to validate the diagnosis that eight doctors had once ignored. Their shared histories and efforts in healthy eating inspired the two to create Sans GlutenFree Grocery, a store that that stocks only gluten-free edibles that are tasty, nutritious, and safe, removing would-be imposters with a series of trapdoors.
Stocked to bursting with handcrafted sandwiches, savory sides, and organic fair-trade coffee, this unassuming deli sates the appetites of on-the-go customers. A chalkboard menu presents the vegan breakfast sandwich with a colorful flourish of penmanship, along with the avocado hero, with the green fruit acting as "meat" amid ample veggies and cheese. Eco-friendly java from Olympia Coffee Roasting Company gives customers a welcome jolt to their morning in case they forget to kiss their toaster, and freshly squeezed juices and gluten-free pastries accommodate health-conscious breakfasts.