As a personal trainer for a big gym, Drew deVry grew disenchanted by the hundreds of dollars he was asking people to spend on training each month. He knew that the costs were prohibitive for so many people, and so he struck out on his own and opened Freedom Fitness.
With more than a decade of training experience and a certification from the American College of Sports Medicine to guide him, Drew developed hundreds of exercise routines for people of every ability level. When members walk in the door, he and his staff pick out a workout based on their goals and restrictive issues before helping them get acclimated to the equipment. Routines make use of equipment such as free weights, cable machines, and a full lineup of cardio equipment, including the gym’s treadmills, elliptical machines, recumbent bikes, and StairMasters.
In addition to penning a plentitude of workout plans over the years, Drew—a certified nutritionist—has also authored a variety of nutrition plans. He and his staff pick one to suit each member, usually starting off aggressively to trigger an encouraging round of fat loss, then tapering into a sustainable plan for lifelong health. He eschews reliance on supplements in favor of tapping into the nutrition in everyday foods, hoping to inspire a "love affair" with fruits and vegetables that makes visits to the produce section exciting.
Pat Johns may have earned a spot in Seattle’s Bowling Hall of Fame, but that doesn’t mean his work is done. These days, he runs Hiline Lanes, which welcomes casual bowlers and Junior Gold competitors alike in a fun and friendly atmosphere. Visitors can revel during Rock-n-Bowl sessions on Friday and Saturday nights, when glow in the dark balls ease on down the center as top-40 tunes and classic rock croons blast on the sound-system. Nearby, the 11th Frame Restaurant cooks up classic club sandwiches, milkshakes, and Italian sodas. Shoppers in the Hiline shop might even spot a TV-bowling celebrity, stopping by to get Pat’s insight into next season’s bowling shoe trends.
Highline Athletic Club offers more than 50 group classes every week in a safe, clean, and cobra-free gym environment, and Groupon customers will get to take any 10 of the club’s hour-long classes on its Group-X aerobics schedule. During Group Ride, cyclists mount stationary bikes in the cycling studio and burn their calories to ashes while pretending to climb impossible inclines and treat Lance to a mouthful of their back wheel's gravel in the Tour de France. Group Centergy combines yoga, Pilates, and uplifting music to help participants reduce stress and organize their bodies’ unalphabetized energy, whereas Group Power uses simple yet challenging squats, lunges, presses, curls, and triple back flips for a complete workout that addresses all the major muscle groups. Finally, let your sweaty hair down with a dance-happy hour of shaking, shimmying, popping, locking, and Charlestoning in Group Groove.
A siren whines, and its volume suddenly overwhelms all other sounds on the ravaged battleground. Soldiers peek out from between layers of sandbags. Some stick to the camouflage netting on the edges of the field, cautious, yet daring to hope that the keening noise means a ceasefire. They're out of ammo. Finally, the call comes over the loudspeaker—"Reload!"—and they rush forward, snatching up handfuls of bright orange darts and popping them back into their plastic weapons. Once the siren goes silent, the fighting will begin anew, and the indoor arena will once again become a flurry of foam projectiles and laughter.
This scenario is a typical open play session at the Tag Zone, where an armory of Nerf guns ensures safe yet thrilling competitions. Every battle follows the rules of one of four team-based games: squad vs. squad, capture the flag, protect the leader, or "the prison." Youngsters ages 5 and up launch and dodge the soft missiles in an indoor arena dappled with padded obstacles. Field #1 displays inflatable bunkers throughout the 2,300-square-foot zone, whereas Field #2 stacks sandbags and barrels around 1,900 square feet of military-themed space. To encourage teamwork and fair play, a referee oversees each bout.
Though The Tag Zone is all for friendly rivalries, the staff refrains from tracking scores. They prefer to focus on in-the-moment excitement and sportsmanship. In addition to rounds of open play, they also host private parties, tournaments, and monthly sleepovers, which bookend a night of rest with Nerf warfare. Additionally, adults can also join in the fun of aiming toy bazookas during corporate events that forge bonds between coworkers. Parents can even participate in open play matches, preparing their kids for the day when they must hunt and capture their own birthday piñatas.
As avid golfers themselves, Pro Golf Discount’s staff members boast a wealth of experience and professional equipment advice. They are eager to direct shoppers through stores full of golfing merchandise from brands such as TaylorMade, Nike, and Callaway, pointing out the differences between the quality products. They lead lefties to their expansive selection of left-handed equipment, and discuss the advantages of their specialty women's gear with ladies. The master club fitters evaluate clients’ swings with advanced Launch Monitors and the Foresight Sports GC2 golf-simulation system, enabling them to recommend equipment that is suited to the customer's specific needs.
Most of the locations host golf lessons within their onsite golf theater hitting cages, where top golfers dish out expert tips and techniques. The Tacoma, Bellevue, Lynnwood and Bellingham locations feature repair centers, where technicians can spruce up clubs in preparation for upcoming tournaments or a golf vacation.