It was 1986 when Richard Caudle, a school psychologist, saw something missing in children's education. The lesson plans used lacked multisensory learning approaches, music, and engaging content that would make learning fun. Taking matters into his own chalk-covered hands, Mr. Caudle contacted his brother Brad, a musician, and together the two recorded Rock 'N Learn's first program. More than 25 years and a slew of awards later, the company still remains a family affair. Brad's wife, Melissa, writes material and coordinates research, while Richard's wife, Kathie, manages the sales and marketing team. Together, they have created more than 50 books, audio programs, and videos.
Rock 'N Learn's educational DVDs and CDs fuse music and colorful imagery to teach skills in areas such as math, science, phonics, and language. Their DVD programs give life to animated characters such as D.J. Doc, the Hip Hop Hamster, who raps positive lyrics about states and capitals and the challenges of finding rodent-sized sunglasses. Some of Rock 'N Learn's other items include interactive stories for the iPad and iPhone as well as DVDs that cover test-taking strategies.