A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
With dozens of locations sprinkled around the sunshine state, California Sun makes it easy for tanners to bronze without fear of sunburn. As sunless bathers daydream within two levels of Ergoline beds, melanin rises to the skin's surface at the beck and call of a high-pressure cooling system or adjustable face tanners, leaving bodies with a golden glow in just 10–12 minutes. For those who prefer the misty kiss of a sunless spray tan, formulas by VersaSpa, Mystic Tan, or Norvell grace guests with new shades that can last from four to seven days and won't leave skin looking unnaturally orange or supernaturally blue.
Customers at Endless Sun Tanning Salon have a choice: they can rub on tanning lotions from Devoted Creations and Designer Skin and climb into their choice of three levels of UV tanning beds, or they can sign up for a sunless spray tan?the bronzing formulas of which are aided by antioxidant ingredients. If they like, the can also schedule a manicure or pedicure with chip-resistant CND Shellac polishes, and even schedule a mobile spray-tan party to add flair to a wedding shower or needless distraction to a parent-teacher conference.
Before opening his salon and spa in 2001, owner and lead stylist James Barrow traveled far and wide to perfect his aesthetic craft at the Bumble and bumble University, Vidal Sassoon, and in Toni&Guy workshops. With skills captured at each institution and power taken by defeating Highlanders in single combat, he mastered the product knowledge necessary to turn his salon into a Bumble and bumble?exclusive venue. Barrow leads a team of stylists who cut, color, and texturize hair, retexture skin through facials and waxing services, and tend to aches and tension with massage.