The stern, masked face of Batman. The bright red bow of Hello Kitty. The green, wizened visage of Yoda. These images have two things in common: they've all become iconic, and they've all been wrapped around a 64-gigabyte stick of flash memory.
Boston-based design studio Mimoco (pronounced mee-mo-ko) adds a jolt of pop culture and style to familiar technologies and gadgets, most notably with Mimobot, the company's flagship line of flash drives. Familiar faces from DC Comics, Hello Kitty, Star Wars, and Emily the Strange, along with such notable figures as Einstein and Bruce Lee, grace the glossy exteriors of 2–64-gigabyte memory sticks. Each comes preloaded with desktop wallpaper and other character-specific content—which the company calls Mimory—allowing one to match computers to flash drives, flash drives to T-shirts, and T-shirts to secret double lives as caped crusaders.
In addition to the pack of famous and fictional faces, Mimoco partners with independent popartists to create one-of-a-kind consumer electronics and home goods. To engage with its creative fan base, the company hosts design challenges.